General Manager
We are looking to incorporate a General Manager to lead the overall operation of COYA Marbella, ensuring the successful delivery of the business strategy in alignment with the Corporate Team and the vision of the Shareholders.
The person in this role will be responsible for driving the continued success, growth and overall asset management of the business, overseeing the performance of the Restaurant, Pool and Club operations. Business Leadership & Financial Performance
Develop and manage annual budgets in collaboration with department leaders.
Continuously monitor financial and operational performance through sales reports, month-end accounts and business KPIs.
Oversee capital expenditure projects and approved business initiatives.
Work closely with the culinary and operational teams to guarantee excellence in food quality, sanitation and safety standards.
Maximize upselling opportunities and identify new revenue streams across the business.
Monitor equipment, facilities and operational resources to ensure optimal performance and compliance.
Team Leadership & People Management
Lead, coach and mentor the management team, fostering a culture of accountability, excellence and continuous improvement.
Support succession planning, employee development and talent retention initiatives.
Manage performance reviews, probation processes, disciplinary matters and employee relations in line with company policies.
Promote a positive, inclusive and high‑performance working culture across all departments.
Ensure staffing levels, scheduling and workforce planning effectively support business needs.
Recruitment, Training & Development




Support the recruitment and selection of high‑calibre talent across the business.
Promote training and development initiatives to ensure employees continuously enhance their skills, knowledge and professional growth.
Ensure all new team members complete onboarding, mandatory training and development roadmaps.
Monitor performance and provide regular coaching and constructive feedback.
Guest Experience & Brand Standards
Actively promote and protect the COYA brand, ensuring its values and standards are reflected throughout the guest journey.
Maintain a visible presence within the operation and lead by example.
Strategic Planning & Communication
Collaborate closely with the Regional Operations Manager and Corporate Team to deliver business objectives.
Develop and implement strategic initiatives to strengthen market positioning and commercial performance.
Degree in Hospitality Management, Business Administration or a related field.
Additional leadership or hospitality management qualifications are highly desirable.
Proven experience in a General Manager or senior operational leadership role within luxury hospitality, lifestyle venues or premium F&B; environments.
Strong track record of managing large teams, driving financial performance and delivering exceptional guest experiences.
Fluent English, both written and spoken.
Fluen Spanish is highly desirable.
Strategic leadership and commercial acumen.
Strong people management and coaching skills.
Strong understanding of P&L; management, budgeting and financial reporting.
Advanced knowledge of hospitality operations, compliance and service standards.
Proficiency in Microsoft Office, particularly Excel, Word and Outlook.
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📌 General Manager - Operations (Marbella)
🏢 Puente Romano, Marbella
📍 Marbella