Click&Boat; is a rental platform product of Boats Group, the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying, selling & renting boats easy. Our marketplace makes boating accessible around the globe, from a day trip to a week-long adventure, while enabling private and professional boat owners to generate additional income through rentals.
The role We're looking for a Head of CRM to join our crew in Barcelona. In this role, you will own the end-to-end CRM and lifecycle strategy for Click&Boat;, covering both our renters and boat owners. Reporting directly to the COO, you will lead a team of 3 CRM specialists and take full ownership of how we engage, convert, and retain users across the entire customer journey. CRM is already a meaningful contributor to our revenue, driven by automated lifecycle scenarios and manual campaigns. Define and execute the general CRM lifecycle strategy across all customer segments (renters and boat owners), from onboarding and consideration to booking, post-navigation, and reactivation.
Lead, mentor, and grow a team of 3 CRM specialists, setting clear objectives aligned with company goals and building a culture of experimentation and accountability.
Own the automation roadmap: improve existing lifecycle scenarios, design new ones, and continuously optimise through A/B testing and data analysis to maximise incremental revenue and user engagement.
Drive complex segmentation and personalization leveraging user behavior data, working closely with Data and Tech teams to extract more lifetime value from our user base.




Own the CRM budget (~€400K including team and tooling), ensuring efficient resource allocation and measurable ROI on every initiative.
Evaluate and potentially lead a CRM platform migration, including vendor selection, implementation, and integration with our tech stack.
Stay ahead of industry trends, particularly around AI‑driven personalization, and identify opportunities to integrate new technologies into the CRM function.
8+ years of experience in lifecycle marketing, CRM, or retention roles, ideally in a marketplace, e‑commerce, or consumer tech environment.
~3+ years of experience managing a team, driving performance through coaching, prioritization, and clear goal‑setting.
~ Deep hands‑on experience with marketing automation platforms (Braze or similar).
~ Data‑obsessed and analytically rigorous: you build and read dashboards (Tableau or equivalent), design experiments, and turn user data into actionable insights.
~ Strong technical acumen, familiarity with HTML, basic coding, and data tools. You understand how data pipelines feed into CRM tooling.
~ Excellent stakeholder management skills: you collaborate effectively with Product, Tech, Data, and business teams while minimizing dependencies.
~ Full proficiency in English is required.

Spanish or French language skills.
Familiarity with AI‑driven personalization tools and their integration into CRM workflows.
A passion for the sea or boating, it always helps when you love what you're marketing!
1 day per week (4 days on‑site in Barcelona).
~Extensive internal training.
~ A vibrant office in Barcelona, next to the very central Cathedral, 20 minutes walk to the sea.
~ Full‑time permanent contract.

📌 Head of CRM & Lifecycle Marketing (Hybrid Barcelona)
🏢 Click&Boat
📍 Barcelona