The Role
As Sales Director, South, HOKA, EMEA, you’ll drive the long-term strategic growth and retail ecosystem of the HOKA brand across Italy and Iberia. You’ll lead the transition from a distributor-led to branch-led market in Iberia, recruit and develop a high-performing sales team, and build strong relationships with senior business partners and retail buying groups. Your leadership will be key in growing revenue, market share, and brand equity, while ensuring the brand’s presence and standards are maximized at every touchpoint.
Your Impact
Localize and execute the EMEA strategic plan for your market(s), ensuring achievement of sales plans and business objectives
Lead, manage, and develop strategic and field sales representatives, supporting their growth and success
Build and oversee the retail ecosystem using brand-building and consumer-focused guidelines
Prepare and execute seasonal sales and product forecasts, collaborating with marketing and DTC teams
Partner with Trade Marketing to deliver strategic marketing requirements and seasonal campaigns
Develop profitability and maximize sales within target markets
Collect, manage, and share sales information with the EMEA Senior Sales Director and other departments
Represent Deckers Brands positively and drive service excellence
Identify sales opportunities through comparative analysis of sales data
Recruit, train, and succession plan for sales teams, facilitating weekly sales meetings
Ensure compliance with brand guidelines, product training, and standards
Promote corporate ethics and values to all teams and business partners
Who You Are
Highly commercial, customer-focused, and ambitious, providing strategic leadership and acting as a role model
Resilient under pressure, relentless in pursuit of impact, and willing to question and challenge
Obsessed with the consumer and retail ecosystem, energetic and enthusiastic about business improvement
We Would Love To Hear From People With




Substantial experience in commercial sales/marketing at a national level, proven sales management experience
Experience in sports goods and footwear sector desirable, keen interest in running and outdoor activities
Previous experience in cross-functional/matrix organizations, proven brand management and successful sales
Demonstrates Deckers values, ambitious, confident, emotionally intelligent, motivated by challenges, assertive, passionate about results, dynamic, energetic, forward-thinking, celebrates successes, highly motivated, innovative, and creative
Strong problem-solving skills, able to deal with ambiguity, committed to results, focused on retail partners and consumers, effective presentation and conflict management skills
What We Will Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Integral Mentorship Programme
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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📌 SALES MANAGER RETAIL IBERIA (Madrid)
🏢 HOKA
📍 Madrid