The Business Planning & Operations team takes a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders including Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through analytical insights.

Responsibilities

- Own the end-to-end strategy and business planning for designated business modules (e.g. Merchant, Assortment, Creator), including strategy development, operating mechanism design, execution governance, and performance management.
- Lead strategic initiatives to drive business growth, including policy and incentive design, budget planning and governance, resource coordination, and cross-functional execution.
- Partner with cross-functional teams including Category, Partnerships, Operations, Product, Governance & Experience, and Data Science to solve complex business challenges and translate strategic priorities into scalable execution plans.
- Leverage data-driven insights to conduct business diagnostics, identify growth opportunities and operational bottlenecks, evaluate strategy effectiveness, and continuously optimize business performance.





Minimum Qualifications

- Demonstrable experience working in one or more of the following: Operational Strategy, Management Consulting, Growth Strategy, Business Planning, Commercial Strategy, or Commercial Analysis.
- Strong analytical skills with the ability to derive actionable insights from complex datasets and translate them into business strategies.
- Proven experience leading strategic projects, driving cross-functional collaboration, and influencing decision-making across multiple stakeholders.
- Strong logical thinking, structured problem-solving, and project management capabilities.
- Excellent communication and stakeholder management skills, with the ability to navigate complex cross-functional environments.

Preferred Qualifications

- Experience working in a consumer-focused environment such as Commerce, Retail, FMCG, Social Media, Technology, or Entertainment.
- Knowledge and understanding of business models similar to TikTok Shop and other content-driven commerce platforms.
- Experience in business planning, commercial strategy, marketplace strategy, or ecosystem operations within a fast-paced, high-growth environment.

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📌 TikTok Shop - Strategy Manager, Business Planning & Operations, EMEA (Chinese Speaker) (Madrid)
🏢 Tiktok
📍 Madrid