Thing or Two is a general performance marketing and growth agency specializing in helping e-commerce brands scale through data-driven paid acquisition strategies. We partner with brands across different industries to drive measurable growth by managing and optimizing high-performing campaigns across Google Ads, Meta, Apple Search Ads, and other leading advertising platforms.
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The Role
We're hiring an experienced Media Buyer/PPC Specialist to take full ownership of paid media strategy and execution across multiple brands. This role requires hands-on expertise in managing significant media budgets across Google Ads and Apple Search Ads, with a strong understanding of performance marketing, attribution, and campaign optimization at scale. You'll be responsible for developing and executing data-driven strategies, managing campaigns end-to-end, analyzing performance, and presenting actionable insights to clients and stakeholders. We're looking for someone who can seamlessly balance strategic thinking with day-to-day execution and has a proven track record of delivering measurable results across both single-brand and multi-account environments.
Requirements
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- Monthly/Yearly Budget Ownership: Experience managing significant monthly and annual media budgets.
- Google Ads Expertise: Strong hands-on experience with Google Ads (Search, Performance Max, Demand Gen, App Campaigns)
and optimization at scale.
- Apple Search Ads: Proven experience managing and optimizing Apple Search Ads campaigns.
- Single vs. Multi-brand: Experience managing both enterprise brands and multiple accounts simultaneously.
- Technical Level: Strong understanding of tracking, attribution (AppsFlyer/GA4), SKAN, and reporting.
- Client Exposure: Experience presenting strategy and performance directly to clients and stakeholders.
- Strategy vs. Execution: Ability to both define media strategy and execute campaigns.
- Success Story: Be prepared to present one case study including objective, budget, strategy, execution, and measurable results.
Who you are
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- 2+ years managing Meta Ads for e-commerce or DTC brands
- Solid experience with Google Ads (Search, Shopping, Performance Max)
- You've scaled campaigns, and killed ones that weren't working