Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.Role:Senior Social Insights AnalystLocation:Spain (remote)ABOUT THE ROLEWe are seeking a Research & Insights Analyst to join a newly established global in‑house studio, built to drive social‑first, digital‑led marketing for a leading domestic appliances brand across Europe and globally. This position plays a pivotal role in advancing the brand’s social, digital, and performance transformation. Operating with a high level of autonomy, you will develop data‑led audience and cultural insights that inform social content, campaigns, and influencer initiatives across markets.You will analyse multiple data sources - combining social listening, platform analytics, audience research, and AI‑enabled tools - to explore how people interact with products, culture, and content in everyday life. You’ll also evaluate the effectiveness of social activations, align performance with strategic objectives, and provide actionable recommendations to strategists, creatives, social media managers, and influencer teams.WHAT YOU'LL BE DOINGCultural,



Social & Audience InsightDeliver frequent audience, category, cultural, and social insights to guide social‑first strategy across key global and regional marketsIdentify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday livingProactively share insights with strategy, social, creative, and influencer teams to inform ideation and executionUse insight to support influencer initiatives, content development, and platform strategyPerformance, Measurement & EffectivenessConduct social channel audits, competitor reviews, and category analysisMonitor social performance and effectiveness against strategic objectivesBuild frameworks for measuring creative and content performance across platformsTranslate performance data into clear insights and optimisation recommendationsTools, Process & InnovationSet up and manage social listening tools to monitor brand reputation, category conversation, and cultural signalsOptimise dashboards and insight outputs for clarity, speed, and relevanceIdentify efficiencies in spotting community insights by upskilling teams on data tools and approachesLead the identification and presentation of new, data‑driven insight solutionsChampion the smart use of insight and analytics tools (including AI)



across the studioWHAT YOU NEED TO BE GREAT IN THIS ROLEStrong critical‑thinking and problem‑solving skills, with excellent attention to detailA research and insights background, working directly with social, influencer, or paid media teamsProven experience identifying and analysing social and cultural trendsStrategic mindset, with an innovative approach to using data to decode emotional and behavioural consumer needsExpert user of social listening platforms such as Brandwatch and Sprinklr, including building Boolean queriesStrong knowledge of panel and survey providers such as General Web Index (GWI), You Gov, Kantar, and AudienseExperience aggregating and analysing multiple data sources to create richer audience views and segmentationsExcellent data storytelling skills - able to distil complexity into clear, compelling insight for non‑technical audiencesInterest in behavioural science approaches and how they inform marketing and communicationProactive and solution‑oriented;
able to anticipate insight needs and build tailored responsesCurious, growth‑minded, and eager to continually learn and push boundariesConfident working in fast‑paced, evolving environments with multiple stakeholdersCollaborative, open‑minded team playerOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

📌 Senior Social Insights Analyst (Madrid)
🏢 OLIVER
📍 Madrid