At Dr. You, we are building a modern well-being brand focused on helping people understand themselves better and find more coherence in their day-to-day lives.We do this by offering retail spaces, digital experiences, curated products, community, events and data-driven programs. Our first store in Madrid is our proof of concept, but our ambition is much bigger: to create recognizable urban sanctuaries across Europe.We are now at a key point in the business. After launching our first store and online channel, we are building the core team that will help us scale with clarity, care and consistency.Role DescriptionThis is a full-time, on-site role as a Growth & Digital Manager based in Madrid. The primary responsibilities include driving digital marketing strategies to expand the brand’s online presence, overseeing social media campaigns, and analyzing performance data to improve content and engagement. The role will also involve optimizing digital advertising efforts, managing e-commerce channels, and collaborating with internal teams to ensure successful integration of marketing initiatives. The Growth & Digital Manager will play a key role in scaling the business while maintaining Dr. You’s unique voice and values.You will define and execute the growth strategy for the online business.This includes:Building a clear digital growth roadmapIdentifying the highest-impact growth opportunitiesPrioritizing initiatives across acquisition, conversion and retentionSetting and tracking key digital KPIsConnecting digital performance with overall business goalsHelping Dr. You scale in Spain and future European marketsBuilding a test-and-learn culture2. Paid Media & AcquisitionYou will lead paid acquisition across key channels.This includes:Managing Meta Ads and Google AdsTesting creatives, audiences, messaging and landing pagesOptimizing CAC, ROAS and conversion qualityCreating campaigns around product launches, rituals, bundles and eventsIdentifying which messages resonate with different customer segmentsScaling what works while cutting what does notCollaborating with creative resources to improve performance assetsThe digital roadmap specifically highlights geo-targeted paid ads,



high-intent keywords and creative around the five-pillar framework as key growth actions.3. E-commerce & ShopifyYou will own and improve the Dr. You online store.This includes:Managing the Shopify structureImproving product pages, collections and navigationMaking sure the online experience feels clear and premiumOrganizing product architecture and bundlesSupporting promotions and digital activationsEnsuring that the website communicates “why Dr. You” clearlyCreating guided journeys such as scans, rituals and product recommendationsMaking the digital store easier, faster and intuitive4. CRO & Customer JourneyYou will improve how users move through the website.This includes:Improving homepage, landing pages, product pages and checkoutRunning A/B testsUsing tools like GA4 and Hotjar to identify frictionIncreasing conversion rateImproving checkout completionTesting bundles, rituals and guided product journeysMaking sure the online experience feels helpful, not transactional5. CRM, Retention & Post-ServiceThis includes:Creating welcome flows, educational flows and post-purchase journeysBuilding email campaigns around rituals, events, products and communityIncreasing repeat purchase rateSegmenting customers based on behavior and needsCreating retention loops between online and offlineBuilding customer journeys that continue after the first purchaseThis is highly aligned with the business plan’s focus on post-sale care as a differentiator, including welcome rituals, usage education, self-check prompts and early access to events or drops.6. Analytics & ReportingYou will turn data into decisions.This includes:Building dashboards and reporting systemsMonitoring revenue, CAC, ROAS, CVR, AOV,



repeat purchase rate and CRM revenueSharing weekly insights with the teamHelping founders understand what is working and what is notUsing data to improve product, content, retail and community decisionsMaking digital learning visible to the whole team7. Digital Community and Content PerformanceYou will help build the digital side of the Dr. You community.This includes:Supporting weekly content ritualsConnecting email, Instagram, Tik Tok, blog and websiteHelping turn community moments into digital growthSupporting city-based community initiativesHelping create campaigns that invite participation, not just viewsCollaborating with the Content Creator on content from store and eventsMaking sure our content educates, converts and retainsYou’ll be a good fit ifYou are analytical, proactive and business-minded.You care about growth, but you also care about brand. You understand that performance is not only about ads, and that a strong digital business needs a clear message, a good product experience, strong retention and constant learning.We are looking for someone who is:Highly analyticalGrowth-orientedHands‑on and execution‑focusedStrategic but practicalComfortable with ownershipStrong with Shopify, Meta Ads, Google Ads, Klaviyo, GA4 and HotjarCurious and experimentalFast‑moving but detail‑orientedInterested in consumer brands, well‑being and lifestyleAble to work closely with foundersComfortable in an early‑stage environmentExcited to build systems from scratchFocused on revenue, customer experience and long‑term brand valueThis role is idóneo for someone who wants to own digital growth inside a brand with ambitions to grow in Europe.What we offerReal responsibility from day oneDirect impact on the growth of the businessClose work with the foundersFreedom to test ideas and make decisionsA fast‑paced environment with high standardsBeing part of a brand that is building a community around well‑beingOpportunity to grow with Dr. You as we expand across EuropeBenefits on Dr. You productsCompensationPerformance bonus: up to €10,000Total potential compensation: up to €40,000The bonus is based on clear business KPIs and is reviewed and paid on a quarterly basis. It follows a progressive structure, rewarding both performance and...

📌 Growth & Digital Manager (Madrid)
🏢 Dr.You
📍 Madrid