Researching, ideating, and creating content for demand generation campaigns in EMEA, and other creative content across all Beyond segments including self-service (B2 C) and contracted (B2 B) customersImplementing and measuring a content strategy based on a deep understanding of customer needs, market trends, product functionality, and competitive forces - this includes the development of themes/topics, content creation, curation, and distribution to help drive thought-leadership, customer acquisition, and successPartnering with the Digital Marketing team, Events, Product, Operations and Go To Market teams to plan and orchestrate content strategy across multi-channel programs and getting it in front of the right audiences, at the right timeDeveloping a strong relationship with Sales and putting in place the right cooperation processes for ideation, execution and measurement of campaignsDriving and managing all design processes related to collateral you create, and localisation of all materialsConducting analysis on what works and what doesn’t work including identifying gaps in the marketing funnel and proactively identifying opportunities for optimization with content (e.G., awareness, consideration, etc.)Effectively and consistently communicating campaign plans, programs, and results with stakeholders at all levels across the organizationIdentifying, initiating,



and tracking progress on critical non-campaign initiatives that will benefit campaign outcomesBenefitsUnlimited paid time offGlobal collaborationEquity optionsPaid parental leaveHome office equipment purchasingPrivate Health Insurance PlansFlexible work optionsAccessible senior leadershipProfessional development budgetInternational travel opportunity4% 401 K matchBe motivated to understand the challenges and ambitions of our customers, our product offering, and evolving market trendsBe able to perform under pressure. You can prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovationBe an exceptional storyteller and demand generation content producerHave proven ability to set a content strategy, influence buy-in from multiple stakeholders, and activate for flawless execution against a planExcellent English skillsA proven track record of measuring content effectiveness throughout the funnelExcellent persuasive written and verbal communications skills, including interpersonal and presentation skills5+ years of content marketing experience at a B2 B Saas technology companyStrong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groupsExperience with data analysis tools such as Google Analytics and various content and SEO analysis toolsA proven track record of creating and delivering content strategies and campaigns in the European region across a variety of languages

📌 Senior Content Marketing Manager (Temporary Contract, Maternity Cover) (Madrid)
🏢 Beyond
📍 Madrid