Germaine de Capuccini is one of Europe's leading professional skincare brands, trusted by beauty professionals in more than 80 countries worldwide.

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For over 60 years, we have combined scientific expertise, professional treatments and continuous innovation to create high-performance skincare solutions that deliver visible results. Today, we are entering an exciting new chapter, accelerating our digital transformation while strengthening our position as a premium global professional beauty brand.

We're looking for an ambitious, entrepreneurial and commercially driven Head of Ecommerce to help shape the future of our digital business and build the next stage of our international growth.

The Role

The Head of Ecommerce will define and execute Germaine de Capuccini's general ecommerce strategy, driving sustainable growth across our D2C business, marketplaces and digital ecosystem.

Reporting directly to the Chief Marketing Officer, this role combines strategic leadership with operational excellence and commercial ownership. Beyond accelerating online sales, the Head of Ecommerce will build the organisation, capabilities, processes and ways of working required to scale our ecommerce business globally.

This is a highly visible leadership position requiring strong commercial judgement, digital expertise, excellent people leadership and a proactive mindset. We are looking for someone who thrives in fast-moving environments, takes ownership and enjoys building businesses as much as delivering results.

Key Responsibilities

Business & Commercial Leadership

- Own the global ecommerce business with full commercial accountability.
- Develop and execute the long-term ecommerce strategy aligned with company objectives.
- Deliver sustainable and profitable business growth across digital channels.
- Lead annual business planning, forecasting and budgeting.
- Identify new commercial opportunities across markets, channels and business models.
- Continuously optimise revenue, profitability and operational efficiency.
- Translate business objectives into measurable commercial action plans.
- Build scalable foundations that support future business growth.

Ecommerce Growth & Customer Experience

- Lead the evolution of our global D2C ecommerce platform.
- Drive international ecommerce expansion across existing and new markets.




- Continuously improve customer acquisition, conversion, retention and lifetime value.
- Develop best-in-class customer journeys and digital experiences.
- Optimise onsite merchandising, UX and conversion performance.
- Ensure an outstanding premium customer experience across all digital touchpoints.

Marketplaces & Digital Ecosystem

- Define and lead the global marketplace strategy.
- Drive Amazon excellence across priority markets.
- Support local business units with ecommerce expertise and technical capabilities for premium eRetailer expansion.
- Develop global best practices for content, merchandising and marketplace execution.
- Ensure consistency of premium brand positioning across digital channels.

Performance Marketing & CRM

- Lead performance marketing together with internal specialists and agency partners.
- Define SEO, GEO, CRM and customer lifecycle strategies.
- Strengthen first-party data capabilities.
- Develop customer loyalty and retention programmes.
- Drive data-led decision making across all digital activities.
- Continuously optimise marketing efficiency and return on investment.

Operational Excellence & Scalability

- Design scalable ecommerce processes and operating models.
- Identify automation opportunities to improve operational efficiency.
- Implement frameworks that enable data-driven decision making.
- Improve business performance through continuous optimisation.
- Build governance, reporting and KPIs that support business growth.
- Drive innovation by continuously identifying opportunities to improve the ecommerce ecosystem.

Leadership & Team Development

- Build, lead and inspire a high-performing ecommerce organisation.
- Recruit, coach and develop top digital talent.
- Create a culture of ownership, accountability and continuous improvement.
- Develop the capabilities, structure and processes required to support future growth.
- Foster strong collaboration across Marketing, Sales, Supply Chain, Product Development, Finance and IT.
- Build trusted relationships with agencies, technology partners and key stakeholders.




- Lead through influence, bringing cross-functional teams together around ambitious business goals.

What We're Looking For

Experience

- 10+ years of experience in Ecommerce, Digital Commerce or Omnichannel Retail.
- At least 5 years leading ecommerce teams in international organisations.
- Proven experience growing ecommerce businesses with P&L; responsibility.
- Strong background across D2C, marketplaces and digital marketing.
- Experience leading digital transformation and business scaling projects.
- Strong understanding of ecommerce platforms, CRM, analytics and marketing technologies.
- Experience within Beauty, Premium Consumer Goods, Luxury or high-growth digital businesses.
- Fluent in English and Spanish.

We're looking for someone who combines strategic thinking with hands-on execution.

You are:

- Highly commercial and business oriented.
- Naturally proactive with a strong bias for action.
- Entrepreneurial and comfortable building new capabilities.
- Passionate about digital growth and customer experience.
- Highly analytical and data-driven.
- An inspiring people leader who develops talent.
- Comfortable making decisions in fast-changing environments.
- Curious, resilient and continuously looking for improvement opportunities.
- Excellent at influencing senior stakeholders across the organisation.
- Able to combine long‑term vision with operational excellence.

Success Measures (KPIs)

Success in this role will be measured through:

- Ecommerce Revenue Growth
- Digital P&L; Performance
- Online Profitability
- Gross Margin Improvement
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Conversion Rate (CR)
- Average Order Value (AOV)
- Repeat Purchase Rate
- CRM Performance
- Traffic Quality & Digital Engagement
- International Market Expansion
- Marketplace Performance
- Operational Efficiency
- Team Engagement & Capability Development
- Successful delivery of strategic ecommerce initiatives

This is more than a Head of Ecommerce role.

It is an opportunity to shape the future of one of Europe's most recognised professional skincare brands and play a key role in accelerating our global digital transformation. xhfqzwm

You will have the opportunity to influence strategy, build high-performing teams, develop new capabilities and create a scalable digital business with international impact.

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📌 Head Of Ecommerce | Beauty Sector (Barcelona)
🏢 GdC Beauty Group
📍 Barcelona