We are looking for a Marketing Specialist to join a Global Brand & Marketing team supporting the growth and positioning of an internationally recognised portfolio of Science & Technology academic programmes.

This role will be responsible for executing integrated marketing initiatives that drive brand visibility, support student recruitment, and strengthen the market positioning of the institution's academic offerings.

Reporting to the Senior Marketing Manager, the Marketing Specialist will collaborate closely with Product Marketing, Digital Marketing, Brand, Admissions, Academic, Recruitment, and Regional teams to execute multi-channel campaigns, develop compelling content, optimise customer journeys, and monitor marketing performance.

This is an excellent opportunity for a highly organised, analytical, and proactive marketing professional who thrives in a fast-paced, international environment.

Key Responsibilities

Product Marketing & Content

- Develop and execute marketing strategies for a portfolio of Science & Technology academic programmes.
- Create engaging marketing content across multiple channels, including websites, email campaigns, presentations, brochures, landing pages, video briefs, and social media.
- Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.




- Coordinate the development of commercial and promotional materials to support general recruitment initiatives.

Performance Analytics & Strategic Planning

- Support the monitoring of program performance throughout the recruitment funnel, including lead generation, applications, admissions, and enrolments.
- Analyse marketing dashboards and KPIs to identify trends, conversion gaps and growth opportunities.
- Translate marketing and recruitment data into actionable insights, collaborating with Digital Marketing, Admissions, and Recruitment teams to optimise performance.
- Contribute to annual marketing planning by defining campaign roadmaps, recruitment milestones and communication priorities.
- Participate in forecasting discussions and regular performance reviews to maximise recruitment results.

Collaboration & Project Management

- Manage multiple marketing projects simultaneously, ensuring timely delivery and high quality execution.
- Coordinate cross‑functional initiatives involving Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams and external agencies.
- Support the planning and execution of recruitment campaigns, webinars, events and new programme launches.

#J-18808-Ljbffr

📌 Marketing Specialist (International Education) (Madrid)
🏢 Silicon HR
📍 Madrid