Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for a Head of Sports CRM to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns.

You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players.

Location: Valencia, on-site

Responsibilities:




- Define and execute the integral Sports CRM strategy across multiple markets
- Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention
- Build CRM campaigns around major sports events, tournaments, and betting behavior
- Develop segmentation strategies based on player value, betting activity, and engagement patterns
- Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
- Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
- Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
- Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards
- Collaborate with Product and Trading teams on sportsbook offers and engagement strategies
- Ensure CRM activity aligns with local regulations and responsible gamin

📌 Head of Sport CRM (Valencia)
🏢 Medier
📍 Valencia