Responsibilities

- Lead the team that defines HP's worldwide Personal Systems marketing strategy.
- Orchestrate the corresponding execution model across Enterprise, SMB, Consumer, and Gaming segments.
- Define HP's global PS marketing strategy across segments.
- Ensure the strategy is grounded in customer & competitive insights, aligned with the Business-owned 4P plan.
- Evolve the strategy in response to business needs, market dynamics, and shifting funding realities.
- Co‑own the development of the FY and H2 PS Strategic Marketing Plan.

Requirements
- Bachelor's degree in Marketing, Business, Management, or related field;
MBA a plus.
- 10+years of progressive experience in marketing strategy, planning, and/or go-to-market roles, with at least 3 years in a people‑leadership role in a general/matrix environment.
- Demonstrated experience defining and leading multi‑segment marketing strategies (Commercial/B2B and Consumer;
Gaming exposure a plus).




- Track record managing large global marketing budgets including partner/Alliance funding, and implementing allocation and cost‑to‑serve frameworks.
- Hands‑on experience with closed‑loop measurement, brand preference tracking, and data‑driven optimization.
- Comfort with analytics tools (Excel, Power BI, etc.) to interrogate data and drive decisions.
- Experience working with senior executives (VP/SVP) and representing marketing in cross‑functional executive forums.

Core Competencies

Demonstrates expertise in defining and executing multi‑segment marketing strategies, with a strong focus on data‑driven decision‑making and budget management. xhfqzwm Proven ability to lead teams in a global environment while collaborating with senior executives and cross‑functional teams.

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📌 Senior Manager, Global Marketing Strategy – Planning (Barcelona)
🏢 Jobtailor
📍 Barcelona