Responsibilities
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- Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics

- Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well

- Manage supporting agencies, challenge delivery, ensure alignment and control spend

- Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness

- Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities

- Define the strategic direction and set clear expectations for agency resources

- Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables

- Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement

- Hold the agency accountable to predefined KPIs (e.G., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting

- Provide strategic, data‑informed guidance to three internal campaign managers,



responsible for translating business priorities into major campaigns

- Analyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems

- Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact

- Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insights

Requirements

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- 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets
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- Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals

- Experience managing external agencies and holding them accountable for results

- Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining

- Clear decision‑making skills based on data — but able to act even when full data is not yet available

- Strong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback

- Fluent in English and Spanish (both spoken and written)

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📌 Director, Digital Marketing, Saas (Barcelona)
🏢 Jobtailor
📍 Barcelona