Responsibilities

- Own and execute the IBERIA and Italy regional marketing strategy, acting as the strategic marketing lead for the region and driving full-funnel pipeline growth through digital, partner, content, events, webinars, and local activations.
- Partner closely with regional Sales, Partnerships, and Account Management leaders to align on GTM priorities, pipeline goals, and shared revenue outcomes.
- Translate general campaigns, messaging, and product launches into high-impact local programs that drive brand relevance, engagement, and conversion in the IBERIA and Italian market.
- Provide market insights, competitive intelligence, and performance analysis to shape strategy, optimize programs, and guide regional investment decisions.
- Lead partner marketing initiatives with priority channel and alliance partners to strengthen brand presence and generate leads and pipeline.
- Ensure consistent communication with Sales and cross-functional teams, keeping stakeholders informed of upcoming initiatives, campaign performance, and optimization plans.
- Own reporting for regional marketing performance, including weekly and monthly updates, pipeline reporting, initiative ROI, and recommended next steps.

Requirements




- 5+ years or more of experience in high technology B2B enterprise software or SaaS preferred.
- Deep knowledge of the IBERIA market with a proven track record of marketing to SMBs and supporting global sales and marketing efforts.
- Language skills: Native proficiency in Spanish and fluent proficiency in English.
- Strong background in developing fully integrated marketing strategies tailored to specific markets.
- Proficiency in HubSpot, Salesforce, Looker, or similar tools.
- Exceptional project management and problem-solving skills.
- Highly autonomous, with the ability to prioritise, manage multiple projects, and meet deadlines with minimal supervision.
- Excellent time management, organisational, communication, and collaboration abilities. xhfqzwm
- Positive, energetic attitude and initiative, with a strong work ethic.

Hard Skills
- Digital Marketing
- Performance Analysis
- Market Insights
- Lead Generation
- Campaign Optimization

Soft Skills
- Communication
- Collaboration
- Time Management
- Problem-solving
- Organizational Skills

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📌 Senior Regional Marketing Manager – Iberia, Italy (Madrid)
🏢 Jobtailor
📍 Madrid