Functions Important laboratory,located in Madrid needs to incorporate in its staff a person in the Marketing area.
Professional focused on integrating scientific evidence into marketing strategies, aiming to maximize product positioning and its impact on clinical practice.
Strategy and Planning Definition and implementation of medical marketing plans
Market, competitor, and clinical trend analysis
Identification of growth and positioning opportunities
Scientific Communication and Positioning Translation of clinical evidence into clear and differentiated messages
Development of scientific claims and key messages
Ensuring regulatory compliance across all communications
Materials and Campaigns Creation and validation of promotional and scientific materials
Design of multichannel campaigns (digital and in-person)
Adaptation of content to different healthcare professional profiles
Cross-functional Collaboration Alignment of scientific strategy with commercial objectives
Training of the sales force on product and scientific messaging
KOL Engagement Identification and collaboration with key opinion leaders
Participation in advisory boards and strategic projects
Integration of clinical insights into marketing strategy
Analysis and Results Monitoring of KPIs, campaigns, and product performance
Impact assessment and strategy optimization
Market share and trend monitoring
Training and Scientific Activities Participation in congresses, symposiums, and medical events
Support for continuing medical education initiatives
A results-driven approach focused on connecting science and strategy to deliver real value to healthcare professionals and patients.
Degree in medicine, pharmacy or health Sciences.
Extensive knowledge and management of allergic diseases, immunotherapy or, failing that, respiratory diseases.
Post-graduate training in Medical Scientific Liason of the Pharmaceutical Industry is valued.
Experience of at least 2 years in similar functions within a medical department in a pharmaceutical company, experience in allergic or respiratory diseases is an asset.
Knowledge of sales and commercial management.
Highly fluent spoken English and written .
Proficiency in office automation (spreadsheets, word processors, internet, databases, etc.) at user level.
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📌 Medical Marketing (Madrid)
🏢 DIATER
📍 Madrid