Senior Content Marketing Manager (Temporary Contract, Maternity Cover) (Madrid)

Senior Content Marketing Manager (Temporary Contract, Maternity Cover) (Madrid)

07 ago
|
Beyond
|
Madrid

07 ago

Beyond

Madrid

Researching, ideating, and creating content for demand generation campaigns in EMEA, and other creative content across all Beyond segments including self-service (B2C) and contracted (B2B) customers
Implementing and measuring a content strategy based on a deep understanding of customer needs, market trends, product functionality, and competitive forces - this includes the development of themes/topics, content creation, curation, and distribution to help drive thought-leadership, customer acquisition, and success
Partnering with the Digital Marketing team, Events, Product, Operations and Go To Market teams to plan and orchestrate content strategy across multi-channel programs and getting it in front of the right audiences, at the right time
Developing a strong relationship with Sales and putting in place the right cooperation processes for ideation, execution and measurement of campaigns
Driving and managing all design processes related to collateral you create, and localisation of all materials
Conducting analysis on what works and what doesn’t work including identifying gaps in the marketing funnel and proactively identifying opportunities for optimization with content (e.G., awareness, consideration, etc.)
Effectively and consistently communicating campaign plans, programs, and results with stakeholders at all levels across the organization
Identifying, initiating, and tracking progress on critical non-campaign initiatives that will benefit campaign outcomes
Benefits Unlimited paid time off
Integral collaboration




Equity options
Paid parental leave
Home office equipment purchasing
Private Health Insurance Plans
Flexible work options
Accessible senior leadership
Professional development budget
International travel opportunity
4% 401K match
Be motivated to understand the challenges and ambitions of our customers, our product offering, and evolving market trends
Be able to perform under pressure. You can prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation
Be an exceptional storyteller and demand generation content producer
Have proven ability to set a content strategy, influence buy-in from multiple stakeholders, and activate for flawless execution against a plan
Excellent English skills
A proven track record of measuring content effectiveness throughout the funnel
Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills
5+ years of content marketing experience at a B2B Saas technology company
Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups
Experience with data analysis tools such as Google Analytics and various content and SEO analysis tools
A proven track record of creating and delivering content strategies and campaigns in the European region across a variety of languages
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📌 Senior Content Marketing Manager (Temporary Contract, Maternity Cover) (Madrid)
🏢 Beyond
📍 Madrid

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