Job Summary

As a Senior Growth Marketing Manager on the Marketing & Communications Functional Team, you will manage paid media channels to drive profitable acquisition of new app users and support related projects such as scaling and optimizing app acquisition campaigns across Google, Microsoft, and Apple ad platforms. You will lead high-priority marketing campaigns, including planning, execution, testing, optimization, and analysis to drive profitable user growth.

Recent Projects

- Scaling and optimizing app acquisition campaigns in Google, Microsoft and Apple ad platforms
- Launching new ad channel tests and measuring incremental lift
- Executing in-market tests for new creative and messaging to improve app install conversion

Responsibilities

As a Senior Growth Marketing Manager, you will manage high priority marketing campaigns, including planning, hands‑on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth. You’ll deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing. Responsibilities may also include owning a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising.

Qualifications

- 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred.
- Hands‑on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non‑digital paid media management (CTV, TV, etc.).




- Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales.
- Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
- Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions.
- Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves.
- Track record of running creative testing as an always‑on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale.
- Passion for ideating and problem solving to deliver creative solutions for profitable user growth.
- Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.

Compensation

$178,500 USD annually and stock options. Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation.

Benefits

- Paid parental leave, office setup, and co‑working allowances.
- Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.





Additional Requirements

- You’ll be required to attend meetings on camera via video conferencing.
- Expect to travel at least two times a year: once for our all‑hands meetup and again for a team retreat (each around 4‑5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.
- While we offer a versátil work arrangement with no core hours, expect an average full‑time commitment of 40 hours per week.
- A successful candidate must pass a background check as a condition of joining the team.
- By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after commencement of work.

Diversity, Equity and Inclusion

DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws. We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to to let us know the nature of your request.

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📌 Senior Growth Marketing Manager (App Installs) (España)
🏢 DuckDuckGo
📍 España