Responsibilities
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- Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.

- Represent ABM as a core motion within cross‑functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.

- Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.

- Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.

- Drive global content strategy and customer journeys across Enterprise, SMB, and Mid‑Market audiences, with particular emphasis on IT Decision Makers and business leaders.

- Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co‑marketing initiatives that expand reach, engagement, and pipeline contribution.

- Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices.

- Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.

- Support the evolution of HP's Future of Work positioning, including AI productivity,



security, workforce experience, and digital transformation narratives.

- Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results.

Requirements

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- 8+ years of experience in B2B marketing, demand generation, account‑based marketing, or related disciplines.

- Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.

- Proven ability to lead cross‑functional initiatives and influence senior stakeholders.

- Experience partnering closely with Sales on pipeline‑focused marketing and account strategies.

- Strong analytical capabilities and experience measuring marketing impact.

- Excellent communication, stakeholder management, and project leadership skills.

- Experience in technology marketing, digital transformation, AI, or enterprise solutions is highly desirable.

- Passion for innovation, customer‑centricity, and the Future of Work.

Core Competencies

Demonstrates expertise in B2B marketing, demand generation, and account‑based marketing, with a strong focus on general marketing strategy and content marketing. xhfqzwm Proven ability to lead cross‑functional initiatives and leverage data‑driven insights to optimize campaign effectiveness and drive business results.

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📌 Global Marketing Manager – Commercial Pcs, Abm, Ai Pcs, Demand Capture (Barcelona)
🏢 Jobtailor
📍 Barcelona