06 ago
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KB Home
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Valencia
ph3About KB Home /h3 pKB Home is one of America's largest and most trusted homebuilders, with nearly 700,000 quality-homes built over our more than 65-year history. Operating across 21 divisions in 9 states, we don’t just build houses we create places where families can make a lifetime of memories. At KB Home, our foundation is our people. We foster genuine relationships with our customers throughout their homebuying journey, while our employees bring passion and purpose to work every day. Our shared culture of customer obsession drives our mission to make homeownership attainable for all. /p h3The Opportunity /h3 pThe marketing manager is responsible for the design and execution of the division’s marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume. /p h3Key Responsibilities /h3 ul libMarketing Plans /b ul liDevelop and execute quarterly and annual marketing plans for assigned divisions and communities. /li liAnalyze market research, competitive activity, and local trends to identify opportunities and provide recommendations to division leadership. /li liCreate and support community-specific marketing initiatives that drive brand awareness, traffic, and lead generation. /li /ul /li libMarketing Promotions /b ul liDevelop and manage the division's annual and quarterly marketing calendar, including customer events, grand openings, promotions, and community outreach initiatives. /li liPlan and execute marketing events and promotional campaigns that increase brand visibility, community traffic, and customer engagement. /li liPartner with vendors and internal stakeholders to deliver engaging event experiences while managing promotional materials, signage, and directional marketing programs. /li liCollaborate with Corporate Marketing to implement local advertising and digital marketing initiatives across web, social media, email, and other channels. /li /ul /li libPerformance Management and Development /b ul liInterview, develop, and retain marketing team members. /li liEstablish performance goals, provide ongoing coaching, and monitor results to drive individual and team success. /li liComplete performance reviews and ensure all required training and development activities are completed. /li liLead regular team meetings to align on priorities, share best practices, and recognize achievements.
/li /ul /li libMarketing Budget /b ul liDevelop, manage, and optimize the division marketing budget, including events, promotions, advertising, directional marketing, and community outreach efforts. /li liMonitor expenditures and marketing performance to maximize return on investment and support division goals. /li /ul /li libMetrics /b ul liMonitor and analyze community traffic, event performance, marketing effectiveness, and competitive activity. /li liConduct regular visits to company and competitor communities to identify trends and market opportunities. /li liMaintain accurate marketing data and provide insights and reporting to support strategic decision-making. /li /ul /li /ul h3What You Bring /h3 ul liBachelor’s degree in Advertising, Marketing, Communications, or Business required. /li li3+ years of in-house corporate or agency marketing experience (national, regional, and/or local). /li liPrior experience in the real estate industry preferred, ideally within residential homebuilding. /li liExtensive knowledge of marketing strategies and their execution to achieve organizational objectives and strengthen brand presence. /li liStrong understanding of market dynamics, customer needs, and business requirements. /li liDemonstrated leadership abilities, including strategic planning and goal attainment. /li liStrong project management and organizational skills. /li liProven ability to work creatively and collaboratively in a fast-paced environment, respond quickly to emerging issues, and drive innovative solutions. /li liExcellent verbal and written communication skills, with the ability to translate complex concepts into clear, concise messaging. /li liStrong business acumen. /li liAbility to travel locally up to 35% of the time. /li liCommitment to conducting business in a professional and ethical manner with potential buyers and external brokers to reinforce company goodwill and profitability.
/li /ul h3Requirements /h3 ul liThe adecuado candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation. /li liAbility to stand or sit for extended periods. /li liAbility to move about work location. /li liAbility to drive/travel as needed. /li liAbility to walk up and down stairs. /li liAbility to observe details at close range and communicate information so others will understand. /li liAbility to transport and move up to 20 lbs and move as needed (for roles in Construction/Customer Service/IT/Land/Marketing/Sales/Studio). /li liPeriodically works in outdoor weather conditions (for roles in Construction/Customer Service/Land/Sales) /li liConduct business professionally and ethically. /li liThis position is located at the division office and requires frequent travel between new construction sites within the division’s region. #LI-onsite /li /ul h3Compensation Details and Benefits /h3 pKB Home offers a competitive base pay. The expected range for this position is based on experience and is noted below, paid semi-monthly. Other rewards may include bonuses or role-specific awards. KB Home provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time and vacation. /p h3Pay Range /h3 pUSD $100,000.00 - USD $120,000.00 /Yr. /p h3The KB Home Difference /h3 pJoin us and become part of a team where innovation, sustainability, and an unwavering commitment to customer satisfaction drive everything we do — and where people truly matter. /p h3As a KB Home team member, you’ll experience: /h3 ul liA culture defined by customer obsession and collaboration. /li liThe satisfaction of helping families achieve their dream of homeownership. /li liOpportunities for growth and development within a nationally recognized company. /li /ul pVisit our career site to learn more about working at KB Home and joining our team. /p pKB Home wants prospective employees to protect themselves from fraudulent activity. Legitimate communication will only come from email addresses ending in @kbhome.com or through our applicant tracking system, iCIMS, using @icims.com or @talent.icims.com domains. /p pKB Home and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. /p pbKB Home is an Equal Opportunity Employer /b /p /p #J-18808-Ljbffr
📌 Field Marketing Manager (Valencia)
🏢 KB Home
📍 Valencia