ppWe are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role. /p pThis role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels. /p pActing as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change. /p h3Main Responsibilities /h3 h3Go-To-Market Strategy Enablement /h3 ul liBuild and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout). /li liTranslate complex technical and AI concepts into simple, compelling business language for activation or other media teams. /li liConduct impact assessments and define clear value propositions for each persona (trader, planner, account manager, strategist). /li /ul h3User Education Adoption /h3 ul liOwn the creation of user guides, playbooks, and step-by-step activation or innovation manuals. /li liDeliver autonomous training sessions across teams (live, virtual, or recorded). /li liCreate demo videos manually or using AI tools to support product launches. /li liFacilitate regular FAQ sessions and user office hours.



/li /ul h3Knowledge Management Communication /h3 ul liManage and continuously update the product knowledge portal (documentation, release notes, best practices). /li liDrive proactive communication on product updates, improvements, and new feature availability. /liliEnsure consistency and quality of all user-facing content. /li /ul h3Support User Engagement /h3 ul liOwn support ticket triage for product usage questions, and guidance. /li liIdentify recurring issues and feed insights back to Product Engineering. /li liMonitor user sentiment and adoption metrics to recommend enhancements. /li /ul h3Cross-Functional Collaboration /h3 ul liWork with engineering, data science, business, and activation teams to ensure product-market fit. /li liSupport commercial strategy with product demos and strategic pitches when needed. /li liServe as an internal AI Activate or innovation ambassador to elevate literacy and adoption across teams. /li /ul h3Key Competencies /h3 ul li2+ years professional experience /li liFluent in English /li liUser-Centric Product Thinking /li liMedia Trading Expertise /li liAI Data Literacy /li liCommunication Storytelling /li liGTM Enablement Execution /li liAnalytical Problem-Solving Skills /li liUser Support Service Orientation /li liCross-Functional Collaboration /li liProject Knowledge Management /li liOwnership Autonomy /li /ul /p #J-18808-Ljbffr

📌 Global Go To Market Executive (Product Marketing) (Madrid)
🏢 Havas Media Network España
📍 Madrid