ppGermaine de Capuccini is one of Europe's leading professional skincare brands, trusted by beauty professionals in more than 80 countries worldwide. /ppFor over 60 years, we have combined scientific expertise, professional treatments and continuous innovation to create high-performance skincare solutions that deliver visible results. Today, we are entering an exciting new chapter, accelerating our digital transformation while strengthening our position as a premium global professional beauty brand. /ppWe're looking for an ambitious, entrepreneurial and commercially driven Head of Ecommerce to help shape the future of our digital business and build the next stage of our international growth. /ppbThe Role /b /ppThe Head of Ecommerce will define and execute Germaine de Capuccini's global ecommerce strategy, driving sustainable growth across our D2C business, marketplaces and digital ecosystem. /ppReporting directly to the Chief Marketing Officer, this role combines strategic leadership with operational excellence and commercial ownership. Beyond accelerating online sales, the Head of Ecommerce will build the organisation, capabilities, processes and ways of working required to scale our ecommerce business globally. /ppThis is a highly visible leadership position requiring strong commercial judgement, digital expertise, excellent people leadership and a proactive mindset. We are looking for someone who thrives in fast-moving environments, takes ownership and enjoys building businesses as much as delivering results. /ppbKey Responsibilities /b /ppbBusiness Commercial Leadership /b /pulliOwn the global ecommerce business with full commercial accountability. /liliDevelop and execute the long-term ecommerce strategy aligned with company objectives. /liliDeliver sustainable and profitable business growth across digital channels. /liliLead annual business planning, forecasting and budgeting. /liliIdentify new commercial opportunities across markets, channels and business models. /liliContinuously optimise revenue, profitability and operational efficiency. /liliTranslate business objectives into measurable commercial action plans. /liliBuild scalable foundations that support future business growth. /li /ulpbEcommerce Growth Customer Experience /b /pulliLead the evolution of our global D2C ecommerce platform. /liliDrive international ecommerce expansion across existing and new markets. /liliContinuously improve customer acquisition, conversion, retention and lifetime value.



/liliDevelop best-in-class customer journeys and digital experiences. /liliOptimise onsite merchandising, UX and conversion performance. /liliEnsure an outstanding premium customer experience across all digital touchpoints. /li /ulpbMarketplaces Digital Ecosystem /b /pulliDefine and lead the global marketplace strategy. /liliDrive Amazon excellence across priority markets. /liliSupport local business units with ecommerce expertise and technical capabilities for premium eRetailer expansion. /liliDevelop global best practices for content, merchandising and marketplace execution. /liliEnsure consistency of premium brand positioning across digital channels. /li /ulpbPerformance Marketing CRM /b /pulliLead performance marketing together with internal specialists and agency partners. /liliDefine SEO, GEO, CRM and customer lifecycle strategies. /liliStrengthen first-party data capabilities. /liliDevelop customer loyalty and retention programmes. /liliDrive data-led decision making across all digital activities. /liliContinuously optimise marketing efficiency and return on investment. /li /ulpbOperational Excellence Scalability /b /pulliDesign scalable ecommerce processes and operating models. /liliIdentify automation opportunities to improve operational efficiency. /liliImplement frameworks that enable data-driven decision making. /liliImprove business performance through continuous optimisation. /liliBuild governance, reporting and KPIs that support business growth. /liliDrive innovation by continuously identifying opportunities to improve the ecommerce ecosystem. /li /ulpbLeadership Team Development /b /pulliBuild, lead and inspire a high-performing ecommerce organisation. /liliRecruit, coach and develop top digital talent. /liliCreate a culture of ownership, accountability and continuous improvement. /liliDevelop the capabilities, structure and processes required to support future growth. /liliFoster strong collaboration across Marketing, Sales, Supply Chain, Product Development, Finance and IT. /liliBuild trusted relationships with agencies, technology partners and key stakeholders. /liliLead through influence,



bringing cross-functional teams together around ambitious business goals. /li /ulpbWhat We're Looking For /b /ppbExperience /b /pulli10+ years of experience in Ecommerce, Digital Commerce or Omnichannel Retail. /liliAt least 5 years leading ecommerce teams in international organisations. /liliProven experience growing ecommerce businesses with PL responsibility. /liliStrong background across D2C, marketplaces and digital marketing. /liliExperience leading digital transformation and business scaling projects. /liliStrong understanding of ecommerce platforms, CRM, analytics and marketing technologies. /liliExperience within Beauty, Premium Consumer Goods, Luxury or high-growth digital businesses. /liliFluent in English and Spanish. /li /ulpWe're looking for someone who combines strategic thinking with hands-on execution. /ppYou are: /pulliHighly commercial and business oriented. /liliNaturally proactive with a strong bias for action. /liliEntrepreneurial and comfortable building new capabilities. /liliPassionate about digital growth and customer experience. /liliHighly analytical and data-driven. /liliAn inspiring people leader who develops talent. /liliComfortable making decisions in fast-changing environments. /liliCurious, resilient and continuously looking for improvement opportunities. /liliExcellent at influencing senior stakeholders across the organisation. /liliAble to combine long‑term vision with operational excellence. /li /ulpbSuccess Measures (KPIs) /b /ppSuccess in this role will be measured through: /pulliEcommerce Revenue Growth /liliDigital PL Performance /liliOnline Profitability /liliGross Margin Improvement /liliCustomer Acquisition Cost (CAC) /liliCustomer Lifetime Value (CLV) /liliConversion Rate (CR) /liliAverage Order Value (AOV) /liliRepeat Purchase Rate /liliCRM Performance /liliTraffic Quality Digital Engagement /liliInternational Market Expansion /liliMarketplace Performance /liliOperational Efficiency /liliTeam Engagement Capability Development /liliSuccessful delivery of strategic ecommerce initiatives /li /ulpThis is more than a Head of Ecommerce role. /ppIt is an opportunity to shape the future of one of Europe's most recognised professional skincare brands and play a key role in accelerating our integral digital transformation. /ppYou will have the opportunity to influence strategy, build high-performing teams, develop new capabilities and create a scalable digital business with international impact. /p /p #J-18808-Ljbffr

📌 Head of Ecommerce | Beauty Sector (Barcelona)
🏢 GdC Beauty Group
📍 Barcelona