ppWe are a multinational company in nutrition and dietetics, with more than 1,500 employees worldwide and 370 in Spain. We believe in healthy eating and manufacture and distribute our brands through multiple channels (Grocery, Pharma, HFS, and e-commerce) in more than 40 countries. /p pOur portfolio includes leading and trusted brands such as Bicentury, Isostar, Gerblé, and Bimanan. /p pTo support the future growth of Bicentury, we are looking for a bSenior Brand Manager /b who will work under the direction of the Marketing Manager while taking ownership and autonomy in managing the brand strategy. /p pThis role is ideal for a professional with b8+ years of experience /b who wants to grow within the Marketing team, contributing both strategically and hands-on to new opportunities for the brand. /p pWe are looking for a dynamic, proactive, and positive person who enjoys taking initiative, driving projects forward, and transforming ideas into impactful actions. /p h3Role Mission /h3 pLead the strategic development and growth of the Bicentury brand, driving business performance across key KPIs (sell-in, sell-out, profitability, and brand equity), while shaping the innovation pipeline and communication strategy. /p pThis role requires a strong combination of strategic thinking, creativity, analytical rigor, and cross-functional leadership. /p h3Key Responsibilities /h3 h3Strategy Business Performance /h3 ul liDefine and lead the mid- to long-term brand strategy /li liDrive overall business performance across key metrics: sell-in, sell-out, market share, profitability, and brand funnel /li liTranslate data and insights (consumer, shopper, market)



into actionable growth plans /li liBuild and execute annual marketing plans aligned with business objectives /li liOwn and drive the innovation pipeline (new product development, renovations, and extensions) /li liWork closely with RD and factory teams, ensuring alignment between consumer needs, brand positioning, and technical feasibility /li liLead go-to-market strategies for new launches /li /ul h3Brand Communication Activation /h3 ul liDefine brand positioning and lead the 360º communication strategy (ATL, digital, in-store) /li liManage and brief external partners (creative, strategic, media, and digital agencies) to ensure best-in-class execution /li liEnsure consistency and effectiveness across all brand touchpoints /li /ul h3Cross-functional International Collaboration /h3 ul liAct as a key interface with internal stakeholders: Sales, Trade Marketing, Supply Chain, and Production /li liCollaborate with international teams/markets, ensuring alignment and scalability of brand initiatives /li liManage and align external partners to deliver against business and brand objectives /li /ul h3Leadership Team Management /h3 ul liLead, coach, and develop a team of 2 people /li liFoster a high-performance, collaborative,



and ownership-driven environment /li liInfluence cross-functional teams without direct authority /li /ul h3Performance Analytics /h3 ul liMonitor and analyze brand and business KPIs /li liEvaluate campaign effectiveness and ROI /li liIdentify risks and opportunities, and implement corrective actions /li /ul h3Requirements /h3 ul li8+ years of experience in FMCG marketing /li liProven experience in a Senior Brand Manager role /li liStrong track record in brand building, innovation, and go-to-market execution /li liSolid understanding of business performance drivers and key commercial KPIs /li liExperience working cross-functionally, including with production/factory teams /li liExperience managing agencies and external partners /li liInternational exposure or experience working with general/regional teams is a plus /li liStrong analytical skills combined with strategic thinking /li liFluent in Spanish and English /li /ul h3What We Are Looking For /h3 ul liA profile combining creativity and analytical thinking /li liStrong business acumen and performance orientation /li liProven leadership and team management capabilities /li liA proactive, hands-on mindset with high energy and drive /li liAbility to operate strategically while remaining execution-focused /li liStrong communication and stakeholder management skills. /li /ul h3What We Offer /h3 ul liA key role contributing to the future growth of Bicentury and Nutrition Santé /li liAutonomy supported by a clear marketing structure /li liHigh visibility through diverse and impactful projects /li liFreedom to explore, propose, and test new ideas /li /ul /p #J-18808-Ljbffr

📌 Senior Brand Manager- Bicentury (Barcelona)
🏢 NUTRITION & SANTÉ
📍 Barcelona