ppbJob Description /b /ppMarketing Manager - Spain and France /ppPosting Start Date: 7/29/26 /ppMadrid, M, ESP, 28050 /ph3Marketing Manager, Spain USA /h3ulliLocation: Madrid, Spain /liliWorking hours: Full-time /liliWork model: Hybrid /liliContract type: Permanent /li /ulpAre you passionate about turning brand and commercial strategy into activation that drives real impact with consumers? Do you want to be the critical link between Brand Marketing and Commercial teams across Spain and France? Then you might be the person we are looking for. /ppAs our new bMarketing Manager /b, you will be part of the Trade Activation team, reporting to the bDirector of Trade and Consumer Activation /b, and leading a team of four. In this role, you will own the brand activation agenda across Spain and France— translating brand and commercial strategies into impactful market activation plans that drive adult consumer engagement, strengthen brand equity, and deliver commercial growth. /ppYou will work closely with Brand Marketing and Commercial teams to ensure our brands come to life consistently and effectively across channels, customers, and consumer touchpoints, while guiding your team to execute with precision and impact. This is a great opportunity to act as the critical link between brand strategy and commercial execution in an international organization. /ph3What Your Day Will Look Like /h3ulliLead and own the brand activation agenda for Spain and France, translating brand and commercial priorities and channel-specific strategies into impactful market programs.



/liliDirect the development and execution of annual activation plans that drive adult consumer recruitment, engagement, retention, and brand preference across the portfolio. /liliPartner closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, conversion, and category growth. /liliTranslate consumer, shopper, and market insights into activation programs that create measurable commercial impact. /liliManage the development and deployment of activation toolkits, point-of-sale materials, and execution standards to ensure consistent market execution. /liliMonitor activation performance, evaluate ROI, and continuously optimize investment allocation to maximize effectiveness, contributing to annual commercial planning. /li /ulh3What You'll Bring /h3ulliSignificant experience in Brand Marketing, Brand Activation, Trade Marketing, Shopper Marketing, Consumer Engagement, or Commercial Marketing, ideally within tobacco, nicotine, FMCG, beverages, or other regulated consumer goods industries. /liliProven track record of leading and executing activation programs that deliver measurable commercial results, with a strong understanding of consumer behavior, shopper dynamics, and route-to-market strategies. /liliA commercially driven mindset,



with experience managing activation budgets and optimizing resource allocation across multiple markets to connect investment to business performance and ROI. /liliProven ability to influence and collaborate across Sales, Marketing, Finance, Insights, and external agency partners, operating effectively within matrix organizations. /liliA proactive, growth-oriented attitude with a passion for execution excellence and continuous improvement. /liliStrong communication and presentation skills, with fluency in English, and ideally Spanish and/or French. /li /ulh3Working At STG What To Expect /h3pAt Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of integral brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role—you'll find opportunities to grow, collaborate across borders, and make a meaningful impact. /ph3Requirements /h3ulliRecruiter screen /liliInterview with the hiring team /liliAssessment, case study, or work sample, if relevant /liliFinal interview with leadership or key stakeholders /li /ulpScandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. /p /p #J-18808-Ljbffr

📌 Marketing Manager - Spain and France (Madrid)
🏢 Scandinavian Tobacco Group
📍 Madrid