Experteer Overview
As a Go-To-Market Executive at Havas Media Group Spain, you will shape the strategy and enablement for our AI-powered audience, inventory and performance products. You will translate complex AI concepts into simple business language for activation teams and define value propositions for traders, planners, and account managers. You will own user education, playbooks, and training to drive adoption, and manage knowledge content and proactive product communications. You will collaborate with engineering, data science, and commercial teams to ensure product-market fit and drive market adoption.

Compensaciones / Ventajas
• Build and execute the GTM plan for AI-driven products and features (positioning, messaging, rollout)
• Translate technical and AI concepts into business language for activation or media teams
• Create user guides, playbooks, and activation manuals; deliver training sessions
• Develop and maintain the product knowledge portal, release notes, and best practices
• Produce demo videos (manual or AI-assisted) and run regular FAQ/user office hours




• Communicate product updates and improvements; ensure high-quality user-facing content
• Handle product usage support tickets; triage issues and feed insights to Product u0026 Engineering
• Collaborate cross-functionally with engineering, data science, business, and activation teams
• Act as an internal AI Activate/innovation ambassador to boost literacy and adoption
• Support commercial strategy with product demos and strategic pitches

Responsabilidades
• 2+ years of professional experience
• Fluent in English
• Media Trading Expertise
• User-Centric Product Thinking
• AI u0026 Data Literacy
• Communication u0026 Storytelling
• GTM u0026 Enablement Execution
• Analytical u0026 Problem-Solving Skills
• User Support u0026 Service Orientation
• Cross-Functional Collaboration
• Project u0026 Knowledge Management
• Ownership u0026 Autonomy

Requisitos principales
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📌 Global Go To Market Executive (Product Marketing) (Madrid)
🏢 Havas Edge
📍 Madrid