ph3Job Summary /h3pAt HP, we believe technology should enable people to do their best work. Across Personal Systems, Print, and Services, we are shaping the Future of Work — helping organizations unlock productivity, collaboration, and security through AI-driven experiences. Our Commercial PC business sits at the center of that transformation — powering how work gets done across SMB, enterprise, and every environment in between. /ppWe don’t have a demand problem. We have an opportunity to capture it better — consistently, globally, and now it matters most. Today, markets are asked to translate strategy into execution under pressure: turning portfolio narratives into campaigns, turning campaigns into journeys, turning engagement into pipeline. That’s where the opportunities lie. /ppAs Global Marketing Manager – Demand Capture Systems, Journey Customer Proof, you will build the system that turns HP’s strategy into clear, usable, decision‑driving customer experiences across every market. You will define how customers move — from first interest to confident decision — and ensure that journey is simple to execute, grounded in real customer proof, and built to convert. /ph3Key Responsibility /h3ulliBuild the demand capture system: define how demand moves across the full journey, create a modular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts /liliDesign modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step‑up logic – ensuring journeys are simple, repeatable, and hard to misuse. /liliTurn strategy into market‑ready systems: translate HP’s future of work and AI PC positioning into executable journeys, clear offers, and activation‑ready frameworks /liliPartner closely with GTM and portfolio teams to ensure strategy becomes immediately usable in‑market /liliOwn customer proof as a core conversion layer: define a global customer proof strategy aligned to key audiences, personas, and use cases /liliTransform case studies into modular, reusable proof assets, and embed customer proof into every stage of the journey /liliTurn events into demand acceleration systems: define how events and high‑value engagements fit into the demand journey as conversion triggers /liliCreate the insight loop that sharpens strategy /liliSupport the development and optimization of customer journeys across SMB, Channel, and Enterprise, ensuring messaging, content, and calls‑to‑action are aligned to drive engagement and conversion /liliTranslate integral strategy into practical execution, turning Future of Work and AI PC positioning into clear, actionable campaign flows, journey frameworks,



and activation guidance for markets /liliDevelop and maintain market‑ready playbooks and campaign assets, including modular content, templates, and journey guides that enable regional teams to execute quickly and consistently /liliIntegrate customer proof into demand capture efforts, supporting the creation and adaptation of case studies and success stories into formats that can be embedded within campaigns and customer journeys /liliSupport event‑to‑demand integration, working with ABM teams and centralized event steams to align messaging, content, and follow‑up programs that connect event engagement to pipeline outcomes /liliMonitor campaign and journey performance, tracking key metrics such as engagement, conversion, and funnel progression, and identifying opportunities to improve performance /liliContribute to ongoing optimization and testing, helping refine messaging, offers, and journey structures based on performance insights and market feedback /liliCapture and share insights and best practices, helping improve how demand capture is executed across regions and ensuring learnings are applied consistently /li /ulh3Education Experience /h3pRecommended /pulliBachelor’s degree in Marketing, Business, Communications, or a related field (or equivalentexperience)5–8 years of experience in B2B marketing, demand generation, digital marketing,or customer journey development /liliExperience supporting or executing integrated marketing campaigns and customer journeysacross digital channels /liliStrong understanding of how marketing drives engagement, conversion, and pipeline impact /liliExperience working with or developing marketing content, campaign assets, or playbooks for broad or regional use /liliFamiliarity with customer storytelling or case study development, and how proof pointssupport buying decisions /liliAbility to translate strategy into clear, actionable execution plans that others can adopt easily /liliAnalytical mindset with experience reviewing campaign performance data and identifyingoptimization opportunities /liliExperience working across cross‑functional teams (e.g., marketing, sales, product, orpartners) in a matrixed environment /liliStrong communication and organizational skills,



with the ability to manage multipleworkstreams and stakeholders /li /ulh3Preferred Certifications /h3pNA /ph3Knowledge Skills /h3ulliAgile Methodology /liliBusiness Development /liliBusiness Marketing /liliBusiness Strategies /liliBusiness To Business /liliChannel Management /liliChannel Sales /liliDemand Generation /liliDigital Marketing /liliGo‑to‑Market Strategy /liliKey Performance Indicators (KPIs) /liliMarketing /liliMarketing Communications /liliMarketing Management /liliMarketing Strategies /liliNew Product Development /liliProduct Management /liliProduct Marketing /liliSalesforce /liliSocial Media /li /ulh3Cross‑Org Skills /h3ulliEffective Communication /liliResults Orientation /liliLearning Agility /liliDigital Fluency /liliCustomer Centricity /li /ulh3Impact Scope /h3ulliImpacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. /li /ulh3Complexity /h3ulliResponds to moderately complex issues within established guidelines. /li /ulh3Disclaimer /h3ulliThis job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. /li /ulh3What We Offer /h3ulliA truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies. /liliContinuous growth career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills. /liliCompetitive benefits package, including: /liliHybrid work model (home office / office), depending on the role/functions /liliHealth Life insurance /liliTicket Restaurant Vouchers or lunch at reduced prices at our canteen /liliFlexible working hours to support work–life balance /liliHP Flex Program: Kindergarten vouchers Transport Card /liliExclusive HP products offers and discounts for employees, friends and family /liliInclusion belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability DisAbility, with opportunities to get involved locally. /liliGive back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite. /liliStay active energized: Access our sports center (indoor outdoor) with 25+ coordinated activities. /liliOnsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health. /liliCreativity innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing. /liliEasy commuting: Free parking available or excellent access via nearby train services. /liliWomen Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future‑skills development. /li /ulpEntity: Sales Services /p /p #J-18808-Ljbffr

📌 Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof (Barcelona)
🏢 HP
📍 Barcelona