ppOur client, a leading international group with operations across multiple markets and a large global customer base is seeking a bDirector of Loyalty /bto lead the development of its strategic partner ecosystem. /p pThe company operates a well-established loyalty platform designed to strengthen customer relationships, deliver differentiated experiences, and create value through partnerships with leading brands across multiple industries. /p h3Role Purpose /h3 pYou will be responsible for defining and executing the partnership strategy for the company’s loyalty programme. /p pThe role will focus on identifying and developing opportunities that enhance the programme’s value proposition, drive customer acquisition and engagement, and generate new revenue streams. /p pThis position requires a strong combination of strategic thinking, business development expertise, complex negotiation skills, and the ability to build long-term relationships with international partners. /p h3Key Responsibilities /h3 ul liDefine and lead the integral partnership strategy for the loyalty programme, aligned with the company’s growth, engagement, and profitability objectives. /li liIdentify, assess, and secure new strategic partners across sectors such as financial services, mobility, transportation, retail, entertainment, dining, technology, telecommunications, and experiences. /li liDevelop partnership models that enable customers to earn and redeem benefits across a broad ecosystem of brands and services. /li liLead the negotiation of complex commercial agreements, including financial models, value exchange, marketing commitments, data usage, exclusivity, and operational terms. /li liManage and strengthen relationships with the programme’s most important partners, ensuring delivery against commercial objectives and identifying opportunities for further growth. /li liDevelop tailored value propositions for existing and prospective partners. /li liDrive customer acquisition, activation, frequency, retention,



and lifetime value through the partner ecosystem. /li liCollaborate closely with Loyalty, Marketing, Product, Technology, Data, Finance, Legal, and Operations teams. /li liMonitor partnership performance through commercial and customer behaviour metrics, recommending actions to improve results. /li liBuild business cases, financial forecasts, and growth plans for new partnership opportunities. /li liRepresent the company in executive meetings, strategic negotiations, and relevant industry events. /li liLead, develop, and support a team specialising in partnerships and business development. /li /ul h3Candidate Profile /h3 ul liSignificant experience in senior roles within strategic partnerships, loyalty, business development, commercial alliances, or customer ecosystems. /li liProven track record of negotiating complex commercial agreements with large national and international organisations. /li liStrong understanding of loyalty programmes, points-based models, rewards platforms, membership propositions, benefits ecosystems, or subscription-based businesses. /li liExperience working with partners in sectors such as banking, payments, mobility, airlines, retail, technology, telecommunications, or entertainment. /li liDemonstrated ability to design partnership strategies that contribute directly to revenue growth, customer acquisition, engagement, and retention. /li liStrong financial acumen, with experience developing business cases, commercial models, and profitability forecasts. /li liExcellent communication, negotiation, and influencing skills, with the ability to engage senior executive stakeholders. /li liExperience working in international, matrixed, and complex organisations. /li liResults-oriented, entrepreneurial, and capable of turning strategic opportunities into commercially viable partnerships. /li liFluent or advanced professional English. Additional languages would be an advantage. /li liWillingness to travel internationally when required. /li liLocation: Madrid, Spain. /li /ul /p #J-18808-Ljbffr

📌 Director de Fidelización/Loyalty Director (Madrid)
🏢 Confidential Careers
📍 Madrid