ppbReports to: /bHead of Marketing ESG Europe /p pbLocation: /b Spain /p h3Position Summary /h3 pThe Senior Channel Regional Marketing Specialist is responsible for developing and executing the regional commercial marketing strategy across assigned European markets. /p pThe role translates business priorities into measurable marketing initiatives that accelerate commercial growth, strengthen channel partnerships, support product commercialization and improve customer engagement. /p pWorking closely with Sales, Business Development Managers, Product Management and HQ Marketing, the role acts as the primary marketing business partner for the region, combining strategic planning with operational excellence. /p h3Regional Commercial Marketing Strategy /h3 ul liDevelop and execute annual regional commercial marketing plans aligned with European business objectives. /li liIdentify regional growth opportunities and recommend strategic marketing investments. /li liManage regional marketing budgets, KPIs and quarterly business reviews. /li liSupport go-to-market strategies for new products and market initiatives. /li /ul h3Commercial Business Partnership /h3 ul liPartner with Heads of Sales, Regional Sales Managers, Business Development Managers, Product Management and Technical Service. /li liTranslate commercial priorities into measurable marketing programmes supporting pipeline generation and revenue growth. /li liSupport annual sales planning and key account development. /li liDevelop Annual Partner Growth Plans with distributors and strategic customers. /li liCoordinate Marketing Success Fee (MSF) and Strategic Development Fund (SDF)



programmes. /li liLead co-marketing initiatives, installer engagement programmes and partner enablement. /li liMeasure ROI and recommend optimisation of marketing investments. /li liMonitor competitor activities, market trends, installer landscape and customer insights. /li liProvide strategic recommendations supporting regional business decisions. /li liPrepare market analysis and benchmarking reports. /li /ul h3Campaigns, Events Brand Leadership /h3 ul liLead integrated campaigns, product launches, exhibitions, installer roadshows and customer events. /li liEnsure consistent Jinko Europe branding and communications. /li liCoordinate PR, LinkedIn, media relations and thought leadership activities. /li liOwn event objectives, budgets and ROI evaluation. /li /ul h3Cross-functional Leadership /h3 ul liCoordinate regional marketing projects across Sales, Business Development, ESG, Product Management, HQ Marketing and external agencies. /li liEnsure alignment between regional execution and European strategy. /li /ul h3Qualifications /h3 ul liBachelor's or Master's degree in Marketing, Business Administration or related discipline. /li li6+ years of B2B marketing experience, preferably in renewable energy, PV or industrial sectors. /li liExperience in channel marketing, partner development and commercial marketing strategy. /li liStrong analytical, project management and stakeholder management skills. /li liAbility to independently manage regional marketing plans and budgets. /li liFluent English; additional European languages are an advantage. /li /ul /p #J-18808-Ljbffr

📌 Senior Marketing Specialist (España)
🏢 JinkoSolar Europe
📍 España