HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTIONAbout HBX Group

HBX Group is the world’s leading technology partner in travel, connecting and empowering global and local brands across accommodation, transport, experiences, and payments. We serve more than

300,000 hotels

and

60,000 high‑value clients

across

140 source markets

, combining advanced technology, data, and deep market expertise.

Driven by a

global approach with a local touch

, our people are at the core of our success. At HBX Group, we believe that technology, data, and talent together create meaningful differentiation and long‑term value.

Job SummaryThe

Director of Corporate Communications

is responsible for defining and leading HBX Group’s general corporate communications and industry relations strategy, ensuring a clear, consistent, and compelling narrative that strengthens the Group’s reputation, visibility, and influence across all key markets.

Operating at a senior leadership level, this role plays a critical part in supporting a

listed company environment

, partnering closely with Executive Committee members and key stakeholders across Communications, Investor Relations, Finance, Legal, and Commercial teams. The Director of Corporate Communications will shape external positioning around corporate strategy, financial performance, technology and AI innovation, and long‑term value creation.

This role requires strong judgement, financial literacy, and the ability to lead high‑impact communications in both proactive and high‑risk situations, ensuring trust, credibility, and resilience in a highly scrutinized public environment.

Key Responsibilities

Define and execute HBX Group’s

global external corporate communications strategy

,



aligned with business priorities and long‑term growth objectives

Lead and oversee

media relations and press engagement

, positioning HBX Group and its brands with global, regional, trade, financial, and technology media

Build and maintain trusted relationships with

media, industry influencers, and key external stakeholders

Act as a

senior advisor to executive leadership

, providing guidance on corporate positioning, messaging, and reputation management

Support communications related to

financial results, earnings narratives, strategic announcements, and regulatory disclosures

, in close partnership with Investor Relations, Finance, and Legal

Lead

crisis and issues communications

, offering calm, clear, and timely counsel during sensitive or high‑risk situations

Ensure disciplined, consistent messaging across

corporate, financial, strategic, and reputational moments

Strengthen executive and leadership visibility through

media engagement, thought leadership, and speaking opportunities

Own and evolve

external and corporate social media strategies

, enhancing corporate profile, credibility, and influence

Use

data, research, and insights

to evaluate impact and continuously improve communications effectiveness

Lead, mentor, and develop a

high‑performing corporate communications team

, fostering collaboration, accountability, and excellence

Skills, Experience & QualificationsLeadership & Strategic Capability

Proven ability to operate as a

trusted advisor to senior executives

and leadership teams

Strong strategic judgement with the ability to translate complex business, financial, and technological topics into clear external narratives

Confident decision‑maker with autonomy to lead initiatives independently and accountability for outcomes

Executive presence with the ability to influence, challenge, and align senior stakeholders constructively

Corporate Communications & Reputation Management

10+ years’ experience

in global corporate communications, PR, and/or corporate affairs, ideally within

B2B, technology‑led, or publicly listed companies

Demonstrated leadership of

global communications strategies

, including media relations, executive positioning, and reputation management





Strong track record of securing

Tier‑1 media coverage

and delivering measurable communications impact

Proven experience managing

crisis, issues, and high‑risk communications

in complex environments

Deep understanding of corporate reputation management within a

listed or regulated business context

Financial Literacy & Listed Company Exposure

Strong

financial acumen

, with the ability to understand and communicate:

Financial performance, earnings narratives, and key value drivers

Market expectations, investor sentiment, and reputational implications

Regulatory and disclosure sensitivities

Experience partnering closely with

Investor Relations, Finance, and Legal

teams

Ability to contribute meaningfully to narratives around

growth strategy, innovation, and long‑term value creation

Media, Digital & Executive Visibility

Extensive experience managing relationships with

international, regional, trade, and financial media

Proven capability to elevate

executive and leadership visibility

through media, thought leadership, and public engagement

Hands‑on experience shaping and delivering

corporate and executive social media strategies

Data‑driven mindset, leveraging insights and analytics to inform communications decisions

People Leadership & Ways of Working

Strong project and goal management discipline with the ability to balance multiple priorities

Resilient, adaptable, and comfortable operating amid change and ambiguity

Language Requirements

Fluent English and Spanish (bilingual) – mandatory

Exceptional written and verbal communication skills in both languages

At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We’re committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work:

Within an innovative, engaging and multicultural environment.

Have the opportunity to build strong and lasting business relationships and friendships from around the world.

Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.

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📌 Director of Corporate Communications (Madrid)
🏢 Hotelbeds Group
📍 Madrid