Head of Marketing (B2B Technology)

About the Opportunity

Our client is a leading technology company with ambitious international growth plans. They are looking for an experienced Head of Marketing to provide strategic leadership to the marketing organization. Rather than executing campaigns yourself, you will define the vision, set priorities, build structure and empower an experienced marketing team to maximize its impact.

The primary focus of the role during the first phase will be to build and execute a scalable B2B demand generation strategy across Belgium and the Netherlands, supporting pipeline creation, customer acquisition and market expansion. As the organization evolves, the scope will gradually expand towards broader B2C demand generation and brand growth initiatives.

You will build further on an existing marketing team, providing direction, focus and collaboration. At the same time, you will act as a strategic sparring partner for Country Directors and Sales, ensuring marketing optimally contributes to commercial growth. Acting as the bridge between Marketing, Sales and Country Leadership, you will help position marketing as a key driver of commercial growth.

Responsibilities

Marketing Strategy

- Define and execute a clear, overarching marketing strategy aligned with the company's commercial objectives.
- Translate business goals into a structured marketing roadmap with clear priorities.
- Set priorities for marketing initiatives across different product lines.
- Provide the marketing team with a clear strategic framework.
- Build a scalable marketing framework that enables sustainable growth across the organization.

Leadership & People Management

- Lead, coach and develop a team of experienced marketing professionals.
- Bring structure, direction and focus to the team.
- Unite the different specialists into one strong, high-performing marketing team, creating a collaborative culture while enabling each specialist to perform at their best.

Sales & Business Partnership





- Act as a trusted sparring partner for Sales leadership.
- Own the marketing contribution to pipeline generation and commercial growth, with clear accountability for demand creation and conversion across priority segments.
- Develop demand generation initiatives that support the sales pipeline.
- Contribute strategic thinking on account-based marketing (ABM) and B2B campaigns.
- Drive strategic initiatives across areas such as B2B Marketing, Demand Generation, Account-Based Marketing (ABM), Customer Marketing, Sales Enablement and Events, ensuring they contribute to a strong commercial pipeline.

Strategic Marketing

- Further professionalize the marketing organization.
- Substantiate marketing decisions based on business objectives.
- Determine priorities in collaboration with leadership.
- Ensure marketing contributes maximally to the growth of the organization.

Your Profile

You are an experienced B2B marketer who combines strategy with leadership.

Experience

- Proven experience in a senior marketing leadership role.
- Approximately 8–12 years of relevant marketing experience, although leadership maturity and strategic impact are more important than the exact number of years.
- Experience leading and coaching a marketing team.
- Background in B2B marketing within technology or SaaS environments, or other complex commercial environments.
- Experience with complex products and long enterprise sales cycles.
- Experience with demand generation and commercial marketing.
- Experience building demand generation engines in growth-stage technology companies across multiple markets.




- Proven ability to translate business objectives into impactful marketing strategies.

Knowledge & Expertise

- B2B marketing strategy
- Demand generation
- Top-of-funnel marketing
- Account-Based Marketing (ABM)
- Sales enablement
- Stakeholder management
- Marketing leadership
- Technology and SaaS markets (enterprise / complex solutions)

Personality

You:

- are a natural people manager;
- bring structure and direction;
- can switch between strategy and execution;
- are a strong conversation partner for commercial stakeholders;
- take ownership and are decisive;
- inspire and develop a team;
- are able to balance strategic leadership with pragmatic decision-making;
- bring clarity in a fast-paced environment.

Preferred Background (Nice to Have)

Experience in one or more of the following is considered a strong asset:

- Enterprise software or complex technology
- SaaS
- Digital platforms
- International organizations operating in complex B2B environments
- Marketing for long B2B sales trajectories
- Both B2B marketing and customer marketing/events

Languages

- Fluent English is essential.
- Professional proficiency in Dutch or French, sufficient to lead a local marketing team.

Why This Role?

You will get the opportunity to grow an experienced and motivated marketing team, help shape the marketing strategy, and have a direct impact on the commercial growth of an innovative, fast-growing international technology company. You will be the connecting link between marketing and sales and help the organization realize its next growth phase.

Offer

- A high-impact assignment within a fast-growing international technology company.
- The opportunity to shape the future of the marketing organization and influence commercial growth.
- Close collaboration with senior leadership, including Country Directors and executive stakeholders.
- An experienced marketing team ready for strategic guidance and leadership.
- Hybrid working environment.

📌 Head of marketing (España)
🏢 EOLIS
📍 España