Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right . Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Check our open-source projects here. As we scale both our B2B and B2C businesses, CRM and lifecycle marketing are becoming critical growth engines. We’re looking for a CRM &

• Lifecycle Marketing Lead to join our Growth &

• Lifecycle Team to own, unify, and scale lifecycle strategy and operations across both segments. This is a senior individual contributor role — with the expectation of building a team over time — for someone who can set a lifecycle strategy and build it themselves. You’ll own Proton’s end-to-end CRM and lifecycle programs across B2B and B2C, translating growth and product strategy into automated, measurable lifecycle systems and operating as the single lifecycle authority across the company. Vero runs B2C and HubSpot runs B2B

• You’ll be equally comfortable designing a lifecycle framework, configuring the platform that runs it, and digging into the data to prove it works. You know what events, attributes and signals each program needs, and you work closely with Data and MarTech teams to deliver the right journeys. What You’ll Do Lifecycle strategy (B2B &

• B2C) Own end-to-end CRM and lifecycle strategy across both segments. Embed lifecycle thinking across Marketing, Product and Growth.



B2B CRM & marketing operations (HubSpot) Take Proton’s existing HubSpot Marketing Hub setup from early-stage to mature, fully operationalised use. Build and scale B2B lifecycle architecture on top of it: lead capture and qualification, MQL→SQL orchestration, and segment- and intent-based nurture. Establish clean lifecycle-stage definitions, robust lead scoring, and reliable automation where these are still immature. Own CRM data hygiene, governance, and compliance. Design and manage campaigns across email, in-app, and later push notifications that are aligned to the growth and marketing calendars and commercial goals. Run a structured test-and-learn program (A/B, MVT) in partnership with Data Analytics, turning results into measurable improvements in engagement and conversion. Data &

• Enablement Define the data foundation lifecycle marketing runs on. Work with Data Science to bring predictive models into production lifecycle use cases: churn propensity, upsell triggers, engagement scoring. Work with Data Analytics to produce dashboards and reporting that give Marketing, Sales, Product, and Leadership clear visibility into lifecycle performance. Act as the connective tissue between Marketing, Sales, Customer Success, Product, Data, and Engineering — aligning everyone around a single customer view. Ensure CRM and lifecycle workflows fit how teams actually operate.



Enable stakeholders on lifecycle best practice and CRM discipline, and build the documentation, standards, and processes that scale with the company. Significant experience in CRM, lifecycle marketing, or marketing operations spanning both B2B and B2C. Deep, hands-on expertise with HubSpot CRM and Marketing Hub and event-based lifecycle tools such as Vero (or close equivalents) — you configured and run these yourself.

Experience in building and scaling loyalty or rewards programs that use customer segmentation, lifecycle automation, and behavioural data to drive business impact. A track record of taking early-stage lifecycle implementations to maturity and scaling them, ideally in a startup or scale-up environment. Strong command of B2B sales and marketing alignment (MQL/SQL, pipeline, handoff) and subscription-based consumer retention and monetisation.

A strong grasp of the data behind lifecycle marketing: you know what data points a program needs, can specify and request them from Data/Martech teams and understand how product events and attributes flow into CRM platforms without needing to build the pipelines yourself.

Technology: The right hardware and software to do your best work.

Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support.

Food: Lunch and snacks on us every day in the office.

Adaptable Working: You own your schedule. If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.

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📌 CRM & Lifecycle Marketing LeadB &C) (Barcelona)
🏢 Proton
📍 Barcelona