Agency

Havas Media Group Spain

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We are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role.

This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels. Acting as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.

Main Responsibilities

Go-To-Market Strategy & Enablement

Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout).

Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams.

Conduct impact assessments and define clear value propositions for each persona (trader, planner, account manager, strategist).

User Education & Adoption

Own the creation of user guides, playbooks, and step-by-step activation or innovation manuals.

Deliver autonomous training sessions across teams (live, virtual, or recorded).

Create demo videos manually or using AI tools to support product launches.

Facilitate regular FAQ sessions and user office hours.

Knowledge Management & Communication

Manage and continuously update the product knowledge portal (documentation,



release notes, best practices).

Drive proactive communication on product updates, improvements, and new feature availability.

Ensure consistency and quality of all user-facing content.

Support & User Engagement

Own support ticket triage for product usage questions, and guidance.

Identify recurring issues and feed insights back to Product & Engineering.

Monitor user sentiment and adoption metrics to recommend enhancements.

Cross-Functional Collaboration

Work with engineering, data science, business, and activation teams to ensure product-market fit.

Support commercial strategy with product demos and strategic pitches when needed.

Serve as an internal AI Activate or innovation ambassador to elevate literacy and adoption across teams.

Key Competencies

2+ years professional experience

Fluent in English

User-Centric Product Thinking

Media Trading Expertise

AI & Data Literacy

Communication & Storytelling

GTM & Enablement Execution

Analytical & Problem-Solving Skills

User Support & Service Orientation

Cross-Functional Collaboration

Project & Knowledge Management

Ownership & Autonomy Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

📌 Global Go To Market Executive (Product Marketing) (Madrid)
🏢 Havas Group
📍 Madrid