We are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role.

This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels.

Acting as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.

Main Responsibilities Go-To-Market Strategy & Enablement

- Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout).
- Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams.
- Conduct impact assessments and define clear value propositions for each persona (trader, planner, account manager, strategist).

User Education & Adoption

- Own the creation of user guides, playbooks, and step-by-step activation or innovation manuals.
- Deliver autonomous training sessions across teams (live, virtual, or recorded).
- Create demo videos manually or using AI tools to support product launches.




- Facilitate regular FAQ sessions and user office hours.

Knowledge Management & Communication

- Manage and continuously update the product knowledge portal (documentation, release notes, best practices).
- Drive proactive communication on product updates, improvements, and new feature availability.
- Ensure consistency and quality of all user-facing content.

Support & User Engagement

- Own support ticket triage for product usage questions, and guidance.
- Identify recurring issues and feed insights back to Product & Engineering.
- Monitor user sentiment and adoption metrics to recommend enhancements.

Cross-Functional Collaboration

- Work with engineering, data science, business, and activation teams to ensure product-market fit.
- Support commercial strategy with product demos and strategic pitches when needed.
- Serve as an internal AI Activate or innovation ambassador to elevate literacy and adoption across teams.

Key Competencies

- 2+ years professional experience
- Fluent in English
- User-Centric Product Thinking
- Media Trading Expertise
- AI & Data Literacy
- Communication & Storytelling
- GTM & Enablement Execution
- Analytical & Problem-Solving Skills
- User Support & Service Orientation
- Cross-Functional Collaboration
- Project & Knowledge Management
- Ownership & Autonomy

📌 Global Go To Market Executive (Product Marketing) (Madrid)
🏢 Havas Media Network España
📍 Madrid