As Head of Marketing - GoBTC Pay, you will own the marketing strategy and commercial growth of our payments business. You will be responsible for building the GoBTC Pay brand, developing its go-to-market strategy, driving merchant and user acquisition, and accelerating transaction volume across integral markets. This is a strategic leadership role with direct responsibility for business growth.

You will work closely with Product, Business Development, Partnerships, Finance, Analytics, and executive leadership to scale one of GoMining's most important growth initiatives.

Responsibilities Marketing Strategy & Go-to-Market Define and execute the global marketing strategy for GoBTC Pay

Build positioning, messaging, and value propositions for merchants, partners, and end users

Develop and execute go-to-market strategies for new markets, features, partnerships, and product launches

Prioritize regions, customer segments, and verticals based on commercial opportunity Growth & Commercial Performance Own the commercial marketing funnel across merchant acquisition and end-user adoption

Work closely with Business Development and Partnerships teams to accelerate merchant growth

Develop strategies to increase transaction volume, merchant activation, and customer retention

Define marketing KPIs and measure performance across acquisition, activation, engagement, and revenue Brand & Partnerships Build GoBTC Pay as a trusted global Bitcoin payments brand

Develop co-marketing initiatives with merchants, payment providers, wallets, and strategic partners

Support regional marketing activities across key launch markets

Collaborate with PR, Content, Community,



and Events teams to strengthen market presence Cross-functional Leadership Partner closely with Product, Design, Analytics, Compliance, Sales, and Operations teams

Ensure marketing initiatives align with business objectives and product roadmap

Build scalable marketing processes and planning frameworks

Lead strategic marketing initiatives across multiple international markets Requirements 8+ years of experience in Product Marketing, Growth Marketing, Go-to-Market, or Marketing Leadership roles

Proven experience building and scaling B2B2C or fintech products

Strong understanding of payments, merchant acquiring, fintech, banking, or financial services

Experience developing global go-to-market strategies and leading product launches

Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, activation, retention, and revenue growth

Experience working closely with Business Development and Partnerships teams

Strong analytical and strategic thinking skills

Experience managing cross-functional marketing initiatives Nice to Have Experience in Bitcoin, crypto, Web3, or digital assets

Experience marketing payment platforms, wallets, PSPs, acquiring, or merchant solutions

Experience launching products across the US, Europe, UAE, LATAM, or APAC

Experience building marketing functions in high-growth startups or scale-ups Benefits Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams.

Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year

Recognition programs: structured performance reviews and team awards.

Team culture: retreats in international locations (for example, company apartments in Cyprus)

📌 Head of Marketing - GoBTC Pay (España)
🏢 Gomining
📍 España