As Head of Marketing - Non-Core Products, you will own the marketing strategy and commercial growth of GoMining's financial products portfolio beyond mining. You will define how these products are positioned, launched, and scaled globally while maximizing cross-sell opportunities across the GoMining ecosystem. This is a strategic leadership role with direct responsibility for revenue growth, product adoption, and portfolio expansion.

You will work closely with Product, Finance, Compliance, Analytics, and executive leadership to build a scalable go-to-market function for our non-core products.

Responsibilities Marketing Strategy & Portfolio Growth Define and execute the marketing strategy for GoMining's non-core product portfolio

Own positioning, messaging, and value propositions for products such as GoMining Card, Simple Earn, Travel, Rewards, and future financial services

Prioritize product launches, growth initiatives, and marketing investments across the portfolio

Identify cross-sell and upsell opportunities between products Go-to-Market Own the end-to-end go-to-market strategy for new products, features, pricing updates, and promotional campaigns

Develop customer segmentation and messaging tailored to different audiences and markets

Coordinate launch execution across Product, Marketing, Design, Analytics, Compliance, and Operations

Ensure consistent customer communication across all channels Commercial Performance Own the commercial funnel together with Acquisition, CRM, Retention, and Product Marketing teams

Drive user acquisition, activation, cross-sell, retention, and revenue growth

Work closely with Finance on pricing strategy, unit economics, and commercial planning

Define KPIs and measure marketing performance across the portfolio Partnerships & Growth Programs Develop and scale partnership, referral, and co-marketing programs





Collaborate with strategic partners on joint campaigns and product launches

Identify new growth channels and partnership opportunities Team Leadership Lead cross-functional marketing initiatives across multiple teams

Align Performance Marketing, CRM, Brand, Content, SEO, Community, and Product Marketing around shared business objectives

Build scalable marketing processes and execution frameworks

Mentor senior marketers and influence strategic decisions across the organization Requirements 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership roles

Proven experience marketing multiple products within a single portfolio

Experience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial products

Strong commercial mindset with deep understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growth

Experience leading global product launches and integrated marketing campaigns

Experience building partnership, referral, or co-marketing programs

Ability to balance commercial growth with regulatory and compliance requirements

Experience working in high-growth technology companies Nice to Have Experience in crypto, Bitcoin, Web3, or digital assets

Experience scaling B2C financial products across multiple international markets

Experience launching products across the US, Europe, UAE, LATAM, or APAC

Experience with loyalty programs, rewards, subscription products, or investment platforms Benefits Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with versátil hours across international teams.

Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year

Recognition programs: structured performance reviews and team awards.

Team culture: retreats in international locations (for example, company apartments in Cyprus)

📌 Head of Product Marketing (Non-Core Products) (España)
🏢 Gomining
📍 España