About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 173 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

We're looking for a CRM Lifecycle Specialist on a 12-month fixed term contract, who is passionate about creating personalised customer experiences that drive engagement, loyalty and long-term customer value.

Reporting to the CRM Manager, you'll take ownership of the delivery,



optimisation and evolution of automated customer lifecycle programs across email and app channels. This is a hands-on role where you'll blend data, technology and creativity to build highly targeted campaigns that deliver measurable commercial outcomes.

Working closely with teams across Marketing, Digital, Analytics, Technology and Commercial, you'll play a key role in shaping how we connect with millions of customers throughout their journey ensuring every interaction is relevant, timely and impactful.

What You'll Be Doing

No two days are the same, but you'll typically:
- Design, build and continuously optimise automated customer lifecycle journeys across email and app channels.
- Deliver targeted CRM campaigns that drive customer engagement, retention, loyalty and revenue growth.
- Develop audience segments and personalised communications using behavioural, transactional and customer data.
- Analyse campaign performance, conduct A/B testing and

📌 CRM Lifecycle Specialist (Vic)
🏢 Officeworks
📍 Vic