At Repsol, we are seeking a B2C Social Media Strategy Lead for the Client team. The role involves defining and evolving the social media strategy across various business verticals, aligning with marketing, eCommerce, content, and analytics teams to drive brand visibility and business outcomes.

Responsibilities

- Define and evolve the B2C social media strategy for the Client DG, aligning with business priorities and marketing plans.
- Translate the challenges and objectives of each vertical into clear, actionable social strategies, identifying the role of social within each context.
- Drive a customer‑journey‑focused social vision, from awareness and consideration to acquisition or conversion support.
- Coordinate with marketing, eCommerce, content, social, analytics, and insights teams to ensure coherence among objectives, audiences, messaging, content, and metrics.
- Incorporate learnings from social conversations, signals of interest and customer needs to refine content strategy and decision‑making.
- Track the impact of social activity, proposing adjustments and improvements based on results, insights, and digital environment evolution.
- Support the strengthening of Repsol and Waylet’s digital presence, ensuring that social activity supports brand positioning and visibility in new digital arenas.

Qualifications
- University degree in Marketing, Communication, Advertising,



Business Administration, Market Research, Analytics, Digital Transformation or related fields.
- Experience in roles related to digital marketing, social media, content strategy, digital communication, campaign planning or digital channel management.
- Knowledge of the social media ecosystem and its contribution to brand, customer, marketing and business objectives.
- Understanding of audience segmentation and the ability to translate business needs into channel, content and measurement strategies.
- Proficiency in digital analytics, key performance indicators and campaign or content tracking.
- English level B2 or higher, especially for following trends, tools and best practices in the digital environment. xqbhyrx
- Desirable: experience in cross‑functional projects with marketing, business, digital channels, data or customer experience teams; knowledge of organic and paid social content strategies; familiarity with eCommerce, digital positioning, SEO, visibility in search engines or generative search arenas;

experience defining indicators, dashboards or reporting oriented to decision‑making; knowledge of B2C business, omnichannel models or high‑interaction digital environments; understanding of how social media impacts GEO positioning and LLM environments.

📌 LEAD ESTRATEGIA SOCIAL MEDIAC (Madrid)
🏢 Repsol
📍 Madrid