Company Description

We’re looking for a digitally savy, fashion‑obsessed Marketing Manager to grow our brand presence across all channels in Spain.

This role will play a leading part in delivering our integral integrated, full‑funnel marketing campaigns in the Spanish market — spanning brand awareness, consideration, conversion, and retention activity.

Ideal for an ambitious marketer with 5+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross‑functional activation.

You’ll work closely with the local Fashion Communications and Retail team to deliver campaigns that are innovative, insight‑driven, and aligned with fashion‑forward storytelling.

Key Responsibilities Full‑Funnel Campaign Delivery Support the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain

Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery

Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility

Manage timelines, campaign calendars, and cross‑functional communication throughout the campaign period

Liaise with local retail and store teams to bring campaigns to life in‑store and support retail activation

Track campaign results across awareness, engagement, traffic, and conversion metrics

Digital Marketing & Campaign Execution Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video





Assist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance

Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights

Website Support Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections

Support with onsite storytelling for product launches, seasonal campaigns, and fashion edits

Work with the digital team to analyse traffic, onsite behaviour, and conversion data translating it it locally to educate teams

Analytics & Reporting Working with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)

Prepare performance insights and recommendations for the wider Spanish and centralised marketing teams

Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retail

General Brand Support Support PR initiatives, influencer activity, events, and seasonal campaign launches

Ensure all marketing materials are on‑brand, cohesive, and fashion‑credible





Collaborate with local retail teams to support in‑store marketing needs and align on key campaign moments

Qualifications

Required Skills & Experience 5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle

Strong understanding of digital channels and social media platforms

Excellent copywriting skills and a feel for fashion‑forward storytelling

High English level

Ability to analyse data and translate insights into actionable recommendations

Comfortable working in a fast‑paced environment with multiple projects

Highly organised, proactive, and detail‑oriented

Strong cross‑functional communication skills

Desirable Skills

Experience with Adobe Creative Suite, Canva, or similar content creation tools

Basic understanding of paid media metrics (CTR, ROAS, CPA, CPM)

Knowledge of SEO or email marketing platforms

Passion for fashion trends, digital culture, and retail

Additional Information

What Success Looks Like in This Role Seamless, coordinated delivery of Spain’s full‑funnel marketing campaign

Consistent, high‑quality execution across all channels

Data‑driven decisions that improve campaign performance

Strong cross‑team collaboration and positive stakeholder feedback

Measurable growth in brand awareness, engagement, and traffic in the Spanish market

Al igual que nuestra moda, nuestra cultura se adapta a cada individuo. Nos esforzamos por crear un lugar de trabajo inclusivo donde las personas puedan ser ellas mismas, acceder a oportunidades y prosperar juntas.

📌 Marketing Manager (Madrid)
🏢 Primark
📍 Madrid