Seniority Level

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Executive

Key Responsibilities

- - Full responsibility for the steering and performance of the sales team within the ON Trade and convenience channel.

- Define strategic plans for the channel and execute them in line with company priorities.

- Lead key account relationships and negotiate major commercial agreements.

- Full responsibility on Trade Marketing, Tech Services and Events departments.

- Lead by example: Develop the team and manage talent.

- Together with tech sales and business intelligence teams, define, analyse and track the main commercial and productivity KPIs.

- Close collaboration with other departments like logistics, digital transformation and marketing.

- As a member of the local Management Committee (MANCOM),



contribute to strategic business decisions.

Candidate Profile

- - Senior leader with 10+ years of experience in leading teams and specifically 5+ years in HoReCa / On-Trade sales, preferably in beverages, FMCG, or premium brands

- Strategic thinker with a hands‑on execution mindset

- Proven ability to lead sales teams and drive sustainable xqbhyrx growth

- Strong network and understanding of the ON Trade market is a plus

- Strong background in distribution development, trade execution, and key account management

- Excellent negotiation, analytical, and communication skills

- Fluent in both Spanish and English

- Willingness to live in or relocate to Tenerife (Canary Islands)

📌 ON TRADE DIRECTOR (Los Llanos)
🏢 Ab Inbev
📍 Los Llanos