Responsibilities

- Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and Meta—owning briefs, copy, and creatives end-to-end.

- Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results.

- Track and report on core metrics (CPC, CPL, CAC, ROAS), build dashboards, and support attribution modelling across the funnel.

- Work with design and content teams to develop and iterate on landing pages, lead magnets, and marketing assets ensuring ad‑to‑page message consistency.

- Test new channels (e.g., TikTok and programmatic) and audience segments, set up new campaigns, and localise activities in ES markets.

- Collaborate with PMM, sales, and the performance lead to keep campaigns aligned with product launches and lead quality goals.

Requirements

- 3–5 years of experience in performance marketing, paid media, or digital marketing—agency or in‑house.

- Hands‑on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta),



with a solid grasp of core metrics (CPC, CPL, CAC, ROAS).

- Data‑driven mindset with strong attention to detail and the ability to manage multiple campaigns simultaneously.

- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) is a plus. SEO fundamentals is nice to have.

- Knowledge of marketing automations and AI tools is mandatory (Zapier, Claude Code, MCPs…)

- Experience in B2B SaaS, legal tech, or across Southern European markets is a plus.

- Proactive, eager to learn, and comfortable operating with autonomy in a fast‑paced startup environment.

- Full professional proficiency in English and Spanish (Catalan, Italian or German is a strong plus).

Core Competencies

Demonstrates expertise in managing paid media campaigns across platforms like Google Ads, LinkedIn, and Meta, with a str

📌 Performance Marketing Specialist, Spanish Market (Barcelona)
🏢 Jobtailor
📍 Barcelona