ph3Position Overview /h3 pFor over 150 years, our dedication to being the General Hausbank for our clients has been driven by our people – in around 60 countries and across more than 150 nationalities. Their deep understanding, insights, expertise, and passion help our clients navigate an increasingly complex world – be it in our Corporate Bank, our Private Bank, our Investment Bank or our Asset Management division. Together we can make a great impact for our clients home and abroad, securing their lasting success and financial security. /p h3Commitment to Diversity Inclusion /h3 pAt Deutsche Bank, we are committed to fostering an inclusive and accessible work environment where everyone can thrive. In accordance with the Spanish General Disability Law (LGD), we especially welcome applications from qualified candidates with a recognized degree of disability. /p h3Role Details And How To Fit Into The Team /h3 pJoin Deutsche Bank as a CRM / Marketing Automation Specialist and help shape customer engagement across digital channels. You will design, implement and optimize data-driven communication journeys using leading marketing automation platforms, working closely with Marketing, Product, Technology and Compliance teams. /p h3Responsibilities /h3 ul liDesign, execute and optimize customer communication campaigns across multiple channels, including email, SMS, push notifications and landing pages. /li liBuild, maintain and optimize automated customer journeys using Salesforce Marketing Cloud and Adobe Campaign. /li liManage audience segmentation,



data selection and campaign controls and campaign performance monitoring to ensure accurate and effective customer communications and achieve business KPIs. /li liDevelop SQL- and Python-based solutions to support automation, reporting, integrations and operational efficiency. /li liEnsure all communications comply with GDPR requirements, consent-management rules and internal governance standards. /li /ul h3Skills /h3 ul liStrong hands‑on experience with Salesforce Marketing Cloud and/or Adobe Campaign in a CRM or Marketing Automation environment. /li liSolid SQL and Python skills for data analysis, automation and campaign execution and data quality controls. /li liProven knowledge of customer journey design, campaign management and customer segmentation strategies including performance measurement and KPI monitoring. /li liUnderstanding of GDPR, consent management and customer communication governance; experience in banking, insurance or other regulated industries is an advantage. /li liStrong communication skills in English and the ability to collaborate effectively with marketing, business, technology and compliance stakeholders and to manage cross‑functional projects.



/li /ul h3Well‑being Benefits /h3 ul liEmotionally and mentally balanced: We support you in dealing with life crises, maintaining stability through illness, and maintaining good mental health. Benefit from initiatives such as counseling and support in difficult life situations and a culture where you can openly speak about mental health. /li liPhysically thriving: We support you managing your physical health by taking appropriate preventive measures and providing a workplace that helps you thrive. For example, discount in gyms, annual medical check‑ups, standing desks… /li liSocially connected: We strongly believe in collaboration, inclusion and feeling connected to open up new perspectives and strengthen our self‑confidence and well‑being. Benefits vary from different types of paid and unpaid leave, hybrid model of remote working (for some positions …) /li liFinancially secure: We support you to meet personal financial goals during your active career and for the future. Benefit from meal allowance, pension contribution plans, banking services for employees, flex compensation program… /li /ul h3Company Culture /h3 pWe strive for a culture in which we are empowered to excel together every day. This includes acting responsibly, thinking commercially, taking initiative and working collaboratively. /p pTogether we share and celebrate the successes of our people. Together we are Deutsche Bank Group. /p pWe welcome applications from all people and promote a positive, fair and inclusive work environment. /p /p #J-18808-Ljbffr

📌 CRM / Marketing Automation Specialist (f/m/x) (Madrid)
🏢 Deutsche Bank
📍 Madrid