ph3Your mission /h3 pAs an SEO Content Manager for Schiller International University, your mission is to align content, SEO initiatives and website priorities with businessobjectives, recruitmentgoalsand growth opportunities, driving organic visibility, websiteperformanceand audience engagement. You will be responsible for managing Schiller's content and SEO roadmap across websites, landing pages, blogs, institutionalcommunicationsand recruitment marketing initiatives. You will identify opportunities, prioritize initiatives, coordinate implementation across teams and partners, and leverage data and SEO insights to drive growth across our digital channels. This role sits at the intersection of SEO, content strategy, website management and performance analytics. You will work closely with SEO, Digital Marketing, Web Development, Design, Product, Communications, Marketing Automation and external partners to prioritize initiatives, coordinate content efforts, translate data into actionable recommendations, and improve Schiller's organic visibility and website performance. /p h3Tasks and Responsabilities /h3 ul liOwn and manage Schiller's content calendar and SEO roadmap across websites, landing pages, blogs, institutionalcommunicationsand recruitment marketing initiatives. /li liIdentify,prioritizeand manage SEO and content opportunities based on businessobjectives, recruitment priorities, organic growthpotentialand user needs. /li liMaintain visibility over content and SEO initiatives, including priorities, progress, dependencies, risks and opportunities, providing regular updates and recommendations to stakeholders. /li liDevelop,optimize and maintain website content to improve organic visibility, user experience and conversion performance. /li liConduct keyword research, search intent analysis and content audits using tools such as SEMrush,Ahrefs, Google SearchConsoleand Google Analytics. /li liTranslate SEO recommendations, performance data and website opportunities into clear priorities,



actionablerecommendationsand content briefs. /li liOptimizecontent and website pages for SEO, including metadata, headings, content structure, internal linking, search intentalignmentand other on-page best practices. /li liCoordinate content and website initiatives with developers, designers, marketers, communications teams and external partners, ensuring alignment across priorities and projects. /li liAct as the primary point of coordination between Marketing, SEO, Communications, Product, Web Development, Design, Marketing Automation and external agencies. /li liMonitor and analyze content and SEO performance, including rankings, traffic, engagement,conversions and lead generation metrics. /li liFollow SEO and content dashboards,identifyopportunities and areas for improvement, and translate performance insights into recommendations and priorities for stakeholders. /li liEvaluate the effectiveness of content and SEO initiatives and continuously optimize strategies based on data and business outcomes. /li liLeverage AI tools to improve research, content creation, optimization, workflow efficiency and content governance. /li liEnsure consistency in brand voice,messaging and content quality across all digital channels. /li liProofread,editand review content to ensure accuracy,quality and adherence to brand standards. /li liStay up to date with SEO best practices, AI developments, content marketingtrendsand emerging digital technologies. /li /ul h3Your Profile /h3 ul liBachelor's Degree in Marketing, Communications, Journalism, English, DigitalMarketingor a related field preferred. /li liNativeEnglishspeaker is arequired.



/li liMinimum 3 years of experience in SEO content management, content marketing, SEO, content strategy, digitalmarketingor similar roles. /li liExcellent English writing and editing skills. /li liStrong understanding of SEO principles including keyword research, search intent, metadata, internal linking, contentstructureand content optimization. /li liHands-on experience with Google Analytics 4, Google Search Console, SEMrush,Ahrefsor similar SEO platforms. /li liExperience managing websites, contentcalendarsand CMS platforms. /li liStrong project management and organizational skills. /li liAbility to manage multiple priorities,stakeholdersand deadlines simultaneously. /li liStrong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations. /li liExperience coordinating with SEO teams, web development teams,designersand external agencies. /li liUnderstanding ofwebsite content governance and content lifecycle management. /li liExperienceleveragingAI tools for content creation,optimizationand workflow efficiency. /li liAbility to explain SEO concepts and recommendations to non-technical stakeholders. /li liExperience in Higher Educationis a plus. /li liEthical, with ahigh levelof personal integrity. /li /ul h3Competencies /h3 ul liSEO Strategy /li liContent Strategy /li liContent Planning and Prioritization /li liWebsite Content Management /li liWebsite Optimization /li liKeyword Research /li liSearch Intent Analysis /li liContent Optimization /li liAnalytics and Data Interpretation /li liBusiness-Oriented Decision Making /li liStakeholder Management /li liCross-Functional Collaboration /li liProject and Priority Management /li liDigital Marketing /li liAI-Assisted Content Workflows /li liProblem Solving /li liOrganizational Skills /li liCommunication Skills /li liAdaptability /li liAttention to Detail /li liResults Orientation /li /ul /p #J-18808-Ljbffr

📌 SEO Content Manager (American English) (Madrid)
🏢 Schiller International University
📍 Madrid