- Researching, ideating, and creating content for demand generation campaigns in EMEA, and other creative content across all Beyond segments including self-service (B2C) and contracted (B2B) customers
- Implementing and measuring a content strategy based on a deep understanding of customer needs, market trends, product functionality, and competitive forces - this includes the development of themes/topics, content creation, curation, and distribution to help drive thought-leadership, customer acquisition, and success
- Partnering with the Digital Marketing team, Events, Product, Operations and Go To Market teams to plan and orchestrate content strategy across multi-channel programs and getting it in front of the right audiences, at the right time
- Developing a strong relationship with Sales and putting in place the right cooperation processes for ideation, execution and measurement of campaigns
- Driving and managing all design processes related to collateral you create, and localisation of all materials
- Conducting analysis on what works and what doesn’t work including identifying gaps in the marketing funnel and proactively identifying opportunities for optimization with content (e.g., awareness, consideration, etc.)
- Effectively and consistently communicating campaign plans, programs, and results with stakeholders at all levels across the organization
- Identifying, initiating, and tracking progress on critical non-campaign initiatives that will benefit campaign outcomes
Benefits
- Unlimited paid time off
- Global collaboration
- Equity options
- Paid parental leave
- Home office equipment purchasing
- Private Health Insurance Plans
- Versátil work options
- Accessible senior leadership
- Professional development budget
- International travel opportunity
- 4% 401K match
Be motivated to understand the challenges and
📌 Senior Content Marketing Manager (Temporary Contract, Maternity Cover) (España)
🏢 Beyond
📍 España