Se pueden requerir diversas habilidades interpersonales y experiencia para el siguiente puesto. Por favor, asegúrese de consultar la descripción a continuación con atención.
In this role you will build and run scalable partner marketing programs that empower a global partner ecosystem. You’ll shepherd cross-team collaboration to ensure consistent, measurable campaigns and a smooth migration from agency-led programs to an Impartner-hosted hub. You’ll manage agency partners, budgets, and enablement while aligning with demand-gen playbooks and ROI metrics. This is a hands-on, global-facing role that shapes partner experiences and drives program adoption.
Compensaciones / Incentivos
- Design and maintain scalable partner marketing programs aligned to demand-gen playbooks
- Convert direct-marketing content into partner-ready formats
- Refresh playbooks for lead management and campaign execution
- Collaborate with Marketing Operations on KPIs, ROI, and pivots
- Manage global agency partners delivering in-a-box programs
- Own MDF/BIF processes end-to-end including intake, approval, execution, reconciliation, reporting
- Design enablement sessions and onboarding experiences
- Lead the migration from agency-led programs to Impartner-hosted hub
- Ensure SFDC/PRM-based lead flow and reporting during the transition
- Coordinate partner communications and calendars across teams
- Oversee partner presence on and enhance partner social/SEO impact
- Support flagship events (Elevate, SPEX) and partner newsletters
- Build and sell sponsorships for events and coordinate partner presence at industry events
Responsabilidades
- 5-7+ years in partner marketing, channel ops, or marketing program management
- Experience with multiple partner types (GSI, ISV, xqbhyrx Hyperscaler, VAR)
- Hands-on agency management and program delivery
- Strong project management, written communication, and stakeholder coordination
- Agentic marketing skills and AI tools expertise
- Familiarity with SFDC/PRM systems for lead flow and metrics
- Experience with Impartner or similar partner hub/PRM platforms
- Experience with MDF platforms (e.g., E2Open) and ROI tracking
- Digital campaign execution and social/content marketing tooling
- High attention to detail and ownership
Requisitos principales
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📌 Senior Global Marketing Program Manager - Spain / Portugal (Madrid)
🏢 Bmc Software
📍 Madrid
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