Description and Requirements

"At BMC trust is not just a word - it's a way of life!"

CareerArc Code

CA-BS

Hybrid

BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

BMC is seeking a proactive and creative Ecosystem Marketing Program Manager to build and run the scalable, repeatable programs that power our partner ecosystem — from agency-delivered “in-a-box” campaigns to the next generation of Impartner-hosted partner experiences.

This is a program-management and operations role at heart: you'll own the playbooks, the budget process, the enablement, and the cross-team coordination that make partner marketing consistent, measurable, and easy to adopt — across GSIs, ISVs,



Hyperscalers, and VARs. You'll also be the connective tissue between Marketing, Channel Ops, Global Partner Ssales, and Revenue Marketing as we migrate agency-run programs onto our new Impartner Hub.

A general mindset, team-oriented approach, and creative thinking are essential. We are a team of collaborators and we wear many hats, so mental agility and relationship building are key strengths.

How YOU will contribute to BMC’s and your own success

- Build and maintain scalable partner marketing programs aligned to our demand generation playbooks, so partners can execute proven campaigns without reinventing them.
- Repurpose and adapt direct-marketing content and campaigns into partner-ready, “in-a-box” formats.
- Continuously refine/refresh playbooks for partner program best practices, lead management, and campaign execution.
- Collaborate wi

📌 Senior Global Marketing Program Manager - Spain / Portugal (Madrid)
🏢 Bmc Software
📍 Madrid