➡️ Who are we? We’re building the AI Workforce for restaurants. haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7.

With products like Fina, our AI Agent, we’re not adding features, we’re creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants.

? Our mission: empower millions of restaurateurs to level up their business.

? Our vision: lead the market through innovation, strong relationships, and by becoming the go-to tech partner for restaurant success.

Backed by Y Combinator and top-tier investors.

➡️ Why this role matters We’re scaling fast across Europe. We don’t need “more marketing”. We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth.

➡️ What You'll Do

- Own haddock’s positioning and narrative: from system of record → AI workforce
- Build a category-defining brand in Europe
- Drive pipeline and revenue, not just awareness
- Design and execute GTM strategies across markets and products
- Turn product innovation into clear, compelling storytelling
- Lead and scale a high-performing marketing team
- Manage significant budgets with a strong ROI mindset
- Work closely with Product, Sales, CX and founders to align narrative and growth

➡️ What we're looking for

- 7+ years in Marketing / GTM leadership in SaaS or tech




- Experience scaling from €10M to €100M+ (or similar high-growth environments)
- Proven track record owning both brand and performance
- Strong storytelling skills: you can explain complex, new concepts simply and powerfully
- Deep business mindset: you think in pipeline, ARR, and payback
- Experience managing multi-million € budgets
- Ability to build and lead teams in fast-growth environments
- High standards on design, brand, and execution quality
- AI-native mindset: you understand how AI changes both product and marketing
- Fluent in English

Big pluses:

- Fluency in additional European languages
- Background in HORECA, hospitality tech or vertical SaaS

➡️ What we offer ? Competitive salary + meaningful upside ? Office in Poblenou (Barcelona) + adaptable hybrid setup (3 days in-office, 2 remote if you want)

? Full access to the AI tools you want to experiment with. We don’t just sell AI, we use it internally and expect you to push the boundaries

? A partially subsidized Urban Sports Club membership: yoga, HIIT, hot studios, your call

? Payflow perks to make the most of your salary, when you need it

➡️ Our hiring process We move fast and keep communication transparent throughout. Our goal is to complete the process before June. Here’s what to expect:

- Intro call with CEO (Arnau)
- Meet the marketing team (Eric)
- Marketing case + in-person debrief with the Leadership Team
- Culture conversation with co-founders Pol & Arnau

Think this could be your next move? Apply now — we’d love to meet you. ? Important: applications without a personalized message or cover letter will not be considered.

📌 Senior Head of Marketing - [Native Spanish Speaker] (Barcelona)
🏢 haddock (YC W22)
📍 Barcelona