ph3Company Description /h3pGlovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. /ph3Job Description /h3pYou will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech, data, design and brand). If you're someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey, we've got the perfect role for you! /ppYou’ll be the mastermind behind our customer engagement, activation, and retention strategies. You'll oversee and optimize every step of the user lifecycle, from the moment someone first downloads our app to becoming a loyal, long-term advocate. /pulliOwn the strategy – Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.) /liliDefine the channel mix – Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.) to keep users engaged and excited about our brand. /liliLead your team – Manage and inspire a team of 3 lifecycle specialists, helping them grow and execute on campaigns that deliver results. /liliCollaborate cross-functionally – work closely with our tech, data, design, and brand teams to ensure lifecycle strategies are both effective and scalable. Also, ensure we leverage new technologies for process optimization, as well as user segmentation and personalization. /liliData-driven decision-making – Dive deep into analytics and user behavior to continuously improve our messaging, segmentation, and overall strategy optimizing for maximum contribution to customer lifetime value.



/liliInnovate and experiment – Test new ideas and approaches, staying on top of lifecycle marketing trends and tools to keep us ahead of the curve. /li /ulh3Qualifications /h3ulliExperience (8+ years) in lifecycle marketing or CRM where you acquired a strong understanding of segmentation, automated user journeys, and personalized communication. (using marketing automation tools such as Braze, HubSpot, Salesforce, etc.) /liliExtensive experience (3+ years) working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing, learning, and iterating. /liliManagement experience, leading a team of CRM specialists. /liliExperience with the operational and system side of CRM, enough to assess opportunities/downsides. /liliA strategic mindset. You can see the big picture, but also loves diving into the details. /liliA collaborative spirit. You love working with other teams to bring ideas to life, this is powered by your outstanding communication and stakeholder management skills. /liliA problem solving and results-driven, can-do attitude. /liliThe ability to learn fast and adapt yourself to different business situations /liliHands‑on attitude. You’ll have to roll up your sleeves! /liliPreferably a degree in Business Administration, Economics, Marketing or equivalent (Master's Degree would be advantageous) /li /ulh3Nice to have /h3ulliExperience in startups or technological platforms /liliFood delivery company experience in a growth department /liliExperience in international environments /liliExperience with Braze /li /ulpIndividuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds,



are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable. /ph3We believe driven talent deserves /h3ulliAn enticing equity plan that lets you own a piece of the action. /liliTop‑notch private health insurance to keep you at your peak. /liliMonthly Glovo credit to satisfy your cravings! /liliDiscounts on transportation, food, and even kindergarten expenses. /liliDiscounted gym memberships to keep you energized. /liliExtra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year! /liliEnhanced parental leave, and office-based nursery. /liliOnline therapy and wellbeing benefits to ensure your mental well-being. /li /ulh3Additional Information /h3pAt Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. /ppLearn more about our Leadership Principles here. /ppHere at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. /ppFeel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc). /p /p #J-18808-Ljbffr

📌 Head of CRM (They, She, He) (Madrid)
🏢 Tamarind Intelligence
📍 Madrid