Experteer Overview In this role you will lead Scopely’s Barcelona-based Performance Marketing team for a new casual mobile game, driving global user growth and scalable acquisition. You’ll shape UA strategy across pre-launch to live operations, partnering with cross-functional teams to align with game positioning and business goals. Expect an emphasis on analytics, experimentation, and ROI-driven decisions to maximize long-term value. This is a high-impact leadership role in a fast-growing mobile gaming ecosystem with a strong emphasis on collaboration and mentorship.Compensaciones / Beneficios
- Lead the Barcelona performance marketing team for a new unannounced title
- Develop and execute integral UA strategies from pre-launch through live ops
- Define KPIs and measurement approaches with Analytics; implement improvements to BI and predictions
- Mentor and coach UA managers to close gaps and optimize campaigns
- Drive experimentation across major UA channels (e.G., Meta, Google, TikTok, networks) and craft new acquisition funnels
- Partner with Product, Finance, Analytics, Marketing Creative, and Data Engineering to align UA with game positioning and lifecycle goals




- Drive insights on campaign performance and forecast decision-making with Data Science teams
- Collaborate to enhance creative strategy, marketing tech, automation, and fraud prevention
- Manage multi-million-dollar marketing budgets with focus on ROI and LTVResponsabilidades
- 8+ years in performance marketing / user acquisition, preferably in mobile gaming or consumer apps
- 4+ years of people management experience
- Strong analytical mindset with attribution, incrementality testing, LTV modeling, and forecasting experience
- Proficiency with major platforms (Meta, Google, TikTok, programmatic networks)
- Proven track record of launching and scaling new products
- Excellent leadership, communication, and stakeholder management skills
- Experience managing large multi-channel budgets and driving incremental volume
- Ability to drive automation, marketing tech stack improvements, fraud prevention, or analytics improvements
- Nice-to-have: experience with match-3, puzzle or casual mobile gamesRequisitos principales
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📌 Performance Marketing Director (Barcelona)
🏢 Scopely
📍 Barcelona