ph3Overview /h3 pAre you interested in joining a dynamic and international team of professionals to transform education? IEUniversity's School of Science Technology is looking for a Marketing Specialist to join its team! IE University is seeking a Marketing Specialist to join the Integral Brand Marketing Department. The primary responsibility of this position is to execute integrated marketing activations that support the positioning, visibility, and growth of IE School of Science Technology's academic portfolio.The Marketing Specialist will report directly to the Senior Marketing Manager and will play a key role in bringing marketing plans to life through the execution of multi-channel campaigns, go-to-market activations, content initiatives, and customer journey optimization. Working closely with Product Marketing, Digital, Brand, Admissions, Academic and Regional teams, this role ensures consistent execution across all marketing touchpoints while continuously monitoring performance and identifying opportunities for optimization.This position requires excellent organizational skills, strong project management capabilities, attention to detail, and the ability to coordinate multiple initiatives simultaneously in a dynamic international environment. /p pbWhy IE University? /b /p pEvery story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. /p pAt IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. /p pbOur mission /b /p pWe support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world.



/p pbOur Purpose /b /p pTo foster positive change. /p pbValues /b /p ul liCultivate the humanistic approach. /li liEmpower your entrepreneurial spirit /li liCherish the diversity of people, mind, and experience /li liDrive innovation with a proactive mindset /li /ul pWe are looking for a person to join a full-time position in bMadrid - IE Tower. /b /p h3Responsibilities /h3 pbYour role as a Marketing Specialist will involve: /b /p pProduct Marketing Content /p ul liDevelop and execute marketing strategies for the School's portfolio of science and technology programs. /li liCreate compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media. /li liDefine clear program messaging and value propositions while ensuring consistency across all marketing touchpoints. /li liCoordinate the development of commercial materials to support global recruitment efforts. /li /ul pPerformance Analytics Strategic Planning /p ul liIn collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel (Lead Generation, Applications, Admissions, and Enrollments), reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks. /li liTranslate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams. /li liSupport annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program. /li liContribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year.



/li /ul pCollaboration Project Management: /p ul liManage multiple marketing projects, ensuring timely delivery and high-quality execution. /li liCollaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives. /li liSupport the planning and execution of recruitment campaigns, events, webinars, and product launches. /li /ul h3Qualifications /h3 pbTo thrive in this role, you should possess the following qualifications: /b /p ul liBachelor's degree in Marketing, Business, Communications, Science, Engineering, Technology or related fields. /li li2-4 years of experience in marketing, communications, consulting, advertising or digital marketing, preferably within an international organization. /li liStrong organizational and project management skills with the ability to manage multiple stakeholders and several projects simultaneously in a fast-paced environment. /li liProactive and solution-oriented mindset, capable of anticipating challenges, identifying opportunities, and driving continuous improvement. /li liExceptional attention to detail. /li liAnalytical mindset with experience interpreting campaign performance and marketing metrics. /li liGenuine content? incomplete line: "Genuine interest in science, technology, engineering, mathematics or emerging innovations." /li liExcellent written and verbal communication skills. /li liFluent in English and Spanish. /li liMust be eligible to work in Spain. /li liSTEM academic background (Science, Technology, Engineering or Mathematics) or demonstrated experience working with STEM-related products, services or organizations. /li liExperience in higher education, academic marketing, or consulting environments. /li /ul pAt IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process. /p /p #J-18808-Ljbffr

📌 Marketing Specialist, Programs Marketing Team (Madrid)
🏢 Ie University
📍 Madrid