Experteer Overview Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación. In this role you own the CRM and lifecycle marketing strategy, leading a small team to craft personalized campaigns that guide users from onboarding to long-term advocacy. You collaborate with tech, data, design, and brand to scale lifecycle programs across channels. Your work drives engagement, activation, retention, and ultimately customer lifetime value through data-driven experimentation. This is a chance to shape growth at a fast-moving, global food-delivery platform.Compensaciones / Incentivos• Own the CRM automated marketing strategy across all lifecycle stages• Plan, launch, and optimize multi-channel campaigns (email, push, in-app)• Lead and develop a team of 3 lifecycle specialists• Collaborate with tech, data, design,



and brand to ensure scalable lifecycle strategies• Leverage analytics and user behavior to improve messaging and segmentation• Experiment with new ideas and tools to stay ahead of lifecycle marketing trendsResponsabilidades• 8+ years in lifecycle marketing or CRM with segmentation and automated journeys• 3+ years collaborating with analysts/data teams• Experience managing a CRM team• Experience with CRM operations and evaluating opportunities/downsides• Strategic mindset with ability to balance big-picture and details• Strong collaborative, stakeholder management, and communication skills• xcskxlj Problem solving, results-driven, hands-on and adaptable• Degree in Business Administration, Economics, Marketing or equivalent (Master's advantageous)• Knowledge of Braze, HubSpot, Salesforce or similar marketing automation toolsRequisitos principales• equity plan• private health insurance• monthly Glovo credit• discounts on transport, food, and kindergarten• discounted gym memberships• extra time off and remote work flexibility

📌 Head of CRM (They, She, He) (Barcelona)
🏢 Delivery Hero
📍 Barcelona