Travel Retail Commercial & Activation Manager – EuropeLindt & Sprüngli’s Global Travel Retail division, operating across more than 200 European airports, seeks a highly motivated manager to grow market share in Spain, Italy, Portugal, and the UK. Based in Barcelona, the role starts as soon as possible.

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OverviewThe primary mission is to increase Lindt brand visibility and achieve the company’s sell‑in and sell‑out targets through the planning, execution, and monitoring of in‑store promotional activities.

Key Responsibilities

- Full responsibility in organizing and executing promotional activities.
- Coordinate brand activations with Trade Marketing, Brand Marketing, and Sales Teams, covering all administrative tasks, planning, and reviews.
- Adapt existing guidelines and brand identities to customized spaces.
- Manage stakeholder relationships – internal and external – including briefing and coordination of agencies, contractors, consumers, and customers.
- Coordinate data and print materials; forecast all promotional supplies (e.g., MC uniforms, aprons, tasting material).
- Track promotional executions and drive permanent visibility projects, identifying new in‑store opportunities.
- Serve as a link between shop managers, customers, and Lindt, implementing all planned activities.
- Optimize shelf layouts, assortment, and visual merchandising; provide stock control and order recommendations to shop managers.




- Assist in developing marketing and communication plans that support customers’ revenue targets.
- Recruit, onboard, and train brand ambassadors; maintain ongoing contact and weekly follow‑up on merchandising, stocks, and sampling.
- Define incentive staff plans for permanent brand ambassadors and activations, and track performance.
- Align with the local shop floor team to ensure proper visibility and merchandising; monitor pricing, promotions, and competitor activities.
- Coordinate stock management with the Avolta stock manager; drive budgeted sales targets and identify growth opportunities through assortment optimization and visibility improvements.
- Track and monitor costs, invoices, and spend versus budget; perform monthly market development reviews and POS‑level sell‑out analysis.
- Collaborate proactively with Marketing and Sales to deliver integrated execution excellence.

Qualifications
- Professional Background: Minimum 5 years in a sales field role and/or trade marketing, preferably in a fast‑paced FMCG environment.
- Preferred Experience: Organized and structured; self‑driven and solution‑oriented; agile and independent; collaborative influencer; customer‑growth mindset.
- Functional Competencies: Strategic Customer Management, Needs‑Based Selling, The Power of Data, Perfect Store & Screen Execution, Promotion Effectiveness & Efficiency, Driving Financial Impact.
- Education: Bachelor’s degree in Management, Economics, or Marketing.
- Language Skills: Fluency in English and Spanish; German is an advantage. xqbhyrx
- Other Requirements: Willingness to travel up to 30% of the time within Europe; advanced Microsoft Office skills (PPT, Word, Excel).

📌 Travel Retail Commercial & Activation Manager Europe, based in Spain (España)
🏢 Lindt u0026 Sprüngli (Espana
📍 España